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Reddit’s Lead Generation Ads are in public beta globally.

This new ad type helps advertisers capture leads directly on Reddit, enhancing lead quality and campaign performance.

My article explains everything you need to know about Reddit’s latest ad format.

Anu Adegbola,
Paid Media Editor

PPC

Reddit launches Lead Generation Ads

Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.

SEO

How blogging builds trust and brand loyalty in the age of AI

Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.

SEO

DIY reactive digital PR: How to earn media coverage on a budget

Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.

Analytics & conversion

5 ways loyalty programs help you maximize profits

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

Search Engine Land webinar

2024 organic website traffic benchmarks report data/insights

Comparing your website to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO strategies to maximize results, and set more informed KPIs.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

PPC

The B2B releases I wish we’d gotten at Google Marketing Live

What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.

MarTech webinar

Data strategies for unlocking customer lifetime value

Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? It’s time to stop chasing quick wins and invest in strategies that build lasting customer value.

PPC

Google Ads phasing out card payments

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Live training + Q&A

Take your search marketing skills to the next level

Discover actionable tactics to boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more: Attend the SMX Master Classes — online August 21-22! Best rates expire tomorrow, Saturday, July 27, at 11:59pm ET. What are you waiting for?

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From MarTech

• The quickstart guide to marketing automation
• Digital asset management and content management systems: Best of the MarTechBot
• Marketing on Reddit: What you need to know
• OpenAI starts testing SearchGPT prototype
• Why brands must bridge the knowledge gap in AI adoption