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Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
New Google Business Profile AI tool creates a menu from an image
Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Google under investigation in Italy over user consent practices
The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Google tightens AdMob policies, reshaping ad placement rules
Ads will be restricted in private communications and personalized advertising rules will be refined, reshaping user targeting.
Google ending Notes on Search by end of the month
Google launched Notes in Search 8 months ago as a labs experiment - that experiment ends today.
New Google core update coming in weeks
The last core update was the March 2024 core update, and many sites are still waiting since September 2023 to see helpful content recoveries.
Google Business Profile chat is gone and call history going away
This is just a reminder that Google has discontinued Google Business Profile chat yesterday and call history is going away.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
The Google Maps pin scam: A new Google Business Profile threat
Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.
Google Search Console now lets you set your shipping and return policies
Search Console shipping and return settings take precedence over other methods, like structured data.
What Google’s query matching update means for future PPC campaigns
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
The SEO’s guide to Google Search Console
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
Google launches tool to simplify Enhanced Conversions setup
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.