RTB Days are back! After an extended break, we relaunched the premier event series for ad industry networking and insight with “Add Take” in Berlin. Thanks to every one of our guest speakers and to the over 100 people in attendance. You all brought something to the day, and this video tells the true story of what a great event it was: https://lnkd.in/d4Bvyf57 #rtbhouse #rtbdays
RTB House
Technologia, informacja i Internet
Warsaw, Poland 37 360 obserwujących
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
Informacje
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Witryna
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http://www.rtbhouse.com
Link zewnętrzny organizacji RTB House
- Branża
- Technologia, informacja i Internet
- Wielkość firmy
- 1 001-5 000 pracowników
- Siedziba główna
- Warsaw, Poland
- Rodzaj
- Spółka prywatna
- Data założenia
- 2012
- Specjalizacje
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance i technology
Lokalizacje
Pracownicy RTB House
Aktualizacje
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It’s just one week to MAD//Fest and we can’t wait. This year’s theme is “fortune favours the bold.” Join us for our session on 2 July on The Hexagon Stage, featuring Scott Friesen of Google, Shuvai Kawenya from On the Beach, Neha Iyer and Simon Trewavas from RTB House, who will be looking at how to boldly transition to the future of advertising. And why not come and say hello to us at our stand and grab a free Cosmonaut Cocktail or Deep Space Martini?
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Chowsangsang, a famous jewelry brand, operates over 1,000 stores in Greater China and continues to expand its omnichannel experience in that market. RTB House used proprietary technology powered by Deep Learning to run real-time optimized retargeting web campaigns, which aligned with seasonal shopping trends and festivals, strategically capitalizing on peak periods of activity. Through precise product recommendations and targeted user engagement facilitated by Deep Learning, the campaigns achieved remarkable success. Explore the full case study: https://lnkd.in/dkq5sszG
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Heading to the Max Summit? Make sure you don't miss your opportunity to hear Sung Woong Choi discuss the latest advancements in cookieless technology and the Privacy Sandbox, and how it applies to your marketing strategy. See more: https://lnkd.in/dA7zd3xc #rtbhouse #maxsummit
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Read our new expert piece, “Going for Gold: How to Boost Campaigns in Sports Digital Marketing.” It shows how your sports retail brand can achieve improved ecommerce results with the right strategy and technology. See more: https://lnkd.in/d_iHDVUK
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We’re delighted to detail the success of TıklaGelsin's recent in-app campaign leveraging the Deep Learning solutions of RTB House. Tıkla Gelsin, powered by TFI TAB Food Investments, is revolutionizing the ecommerce and mobile delivery landscape. Read how RTB House crafted an impactful in-app campaign, which exceeded all KPIs and maximized revenue: https://lnkd.in/dNEMQXmS #rtbhouse #tıklagelsin #deeplearning #casestudy #digitalmarketing
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Protected Audience API (PAAPI) is part of the Privacy Sandbox initiative, a project designed to enhance online privacy while ensuring advertisers can still target users with personalized ads. PAAPI has the following advantages in the face of a cookieless future: 1️⃣ Privacy-friendly by design—reducing privacy concerns associated with third-party cookies addresses user objections and regulatory restrictions, making future solutions more secure. 2️⃣ Ad personalization and bid evaluation are preserved—RTB House’s proposals ensure retargeting continues with PAAPI. 3️⃣ Enhanced control over how ads are delivered—the system gives publishers better control over displayed ads, reducing malicious advertising risks and improving ad quality. To learn more, see our article attached in the first comment.
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It’s time for another portion of cookieless-related news. In this Cookieless Newsroom, you can read more about the Privacy Sandbox’s tutorial for publishers on using Protected Audience API to the fullest, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, Netflix introducing an extended approach for its programmatic strategy, and many more. Read all stories: https://lnkd.in/dvzD4VPq
Netflix’s programmatic shift & ad industry updates | RTB House Blog
https://blog.rtbhouse.com
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The travel sector is set to add a record $11.1 trillion to the global economy, thanks to events like the Paris Olympics and UEFA Euro 2024 Germany, which offer a prime opportunity for advertisers to engage with travelers like never before. In today's dynamic market, personalized marketing is essential. Julia Bielecka-Dąbrowska, our Head of Sales Development & Efficiency, shares how AI-driven advertising can capture modern travelers' attention and how Deep Learning technology allows travel brands to create finely-targeted, relevant campaigns that resonate. Read the full article in Advertising Week and learn how to navigate new heights in travel advertising: https://lnkd.in/dhkf9qZv
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We are thrilled to announce that Charles Simon has joined RTB House as our new Vice President of Private Advertising Standards. With a distinguished background in privacy, governance, and data policy, Charles brings a wealth of experience to RTB House. His expertise will be crucial in expanding our compliance initiatives and forming strategic partnerships to advance our mission of promoting a privacy-forward advertising ecosystem. At RTB House, we are committed to being at the forefront of privacy in the advertising industry. Charles’s role will be vital in our continued growth and leadership in the cookieless advertising landscape. Welcome on board, Charles! Read more: https://lnkd.in/dr_SKw4H
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