We are sharing Adlook's standpoint on Google's recent announcement, voiced by our CPO, Mateusz Jędrocha, highlighting how these changes will impact our industry.
Google’s recent announcement to give users control over third-party cookies marks a significant shift. However, without implementation details, the impact on our industry remains unclear. While third-party cookies are important for activation, measurement, and insights generation, many effective solutions already don’t rely on them. Brands using our platform already enjoy improved performance, reduced waste, and increased working media thanks to not being dependent on outdated audience segments or costly loss of data due to low match rates across cookie-based profiles. At Adlook, we continue to invest in diverse solutions around browser APIs and vetted alternative IDs to ensure high performance across all environments and browsers. Visit our blog article to learn more and stay up to date as new details emerge. #DigitalMarketing #AdTech #PrivacySandbox #Google #ThirdPartyCookies #Adlook #CookielessFuture