The travel sector is set to add a record $11.1 trillion to the global economy, thanks to events like the Paris Olympics and UEFA Euro 2024 Germany, which offer a prime opportunity for advertisers to engage with travelers like never before. In today's dynamic market, personalized marketing is essential. Julia Bielecka-Dąbrowska, our Head of Sales Development & Efficiency, shares how AI-driven advertising can capture modern travelers' attention and how Deep Learning technology allows travel brands to create finely-targeted, relevant campaigns that resonate. Read the full article in Advertising Week and learn how to navigate new heights in travel advertising: https://lnkd.in/dhkf9qZv
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Team Leader, Talent Acquisition APAC at RTB House - Recruiting for Sales, Account Manager & Tech roles in Japan and APAC
Hi everyone 🌞 RTB House Head of Sales Development & Efficiency (Julia Bielecka-Dąbrowska ) shared her knowledge about how to navigate new trends in the fast growing travel industry in a newly published article on Advertising Week . In this article you will learn about: 🚀 How the travel sector is set to add a record $11.1 trillion to the global economy in 2024; 👩💻 Why using advanced marketing technologies is crucial for travel brands to deliver highly personalized ads; 💡 How RTB Houses' Deep Learning AI technology can help you make ads more relevant, boosting customer engagement and loyalty; 🕶 And explore strategies to make the most of increased consumer spending with AI-driven personalization, helping your brand stay ahead of the competition and improve customer experiences. You can read the full article here: https://lnkd.in/gQnYKpaB
The travel sector is set to add a record $11.1 trillion to the global economy, thanks to events like the Paris Olympics and UEFA Euro 2024 Germany, which offer a prime opportunity for advertisers to engage with travelers like never before. In today's dynamic market, personalized marketing is essential. Julia Bielecka-Dąbrowska, our Head of Sales Development & Efficiency, shares how AI-driven advertising can capture modern travelers' attention and how Deep Learning technology allows travel brands to create finely-targeted, relevant campaigns that resonate. Read the full article in Advertising Week and learn how to navigate new heights in travel advertising: https://lnkd.in/dhkf9qZv
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We are excited to be sponsoring Digital Travel Connect 2024 next week. If you'd like to learn more about how Wizaly can help your business then why not click here to join us there: https://lnkd.in/dyJpd_Y5 . You might think that Wizaly is just another tech company using AI and clever algorithms to uncover the mysteries of customer journeys and turbo charge marketing attribution, but our secret sauce is our team of dedicated data analysts and expert consultants who keep our technology honest and our insights accurate as well as providing much deeper analyses on request that are most pertinent to each of our customer's businesses. Message me if you'd like to learn more, or why not take our marketing attribution readiness assessment to find out if you are leveraging your marketing data to its full potential > https://lnkd.in/eTT_8p4Q
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🚀 Exciting Announcement! Join us at the forefront of innovation in the digital travel realm! 📆 Save the Date: September 26th, 2024 📍 Central London We're thrilled to announce a pivotal session at the Digital Travel Marketing Conference - "AI Applications to Enhance Travel Marketing - Panel Q&A." Get ready to dive deep into the transformative power of AI in shaping the future of travel marketing! Our esteemed panel of industry experts will unravel the mysteries and potentials of AI in travel marketing, offering insights, strategies, and real-world applications to revolutionize your marketing approach. Don't miss this exclusive opportunity to: 🔍 Gain profound insights into cutting-edge AI technologies. 📈 Explore innovative strategies to amplify your marketing impact. 🤝 Network with industry leaders and fellow professionals. 🎤 Engage in an interactive Q&A session with our expert panelists. Seize the chance to stay ahead in the dynamic landscape of digital travel marketing. Mark your calendars, and let's embark on this journey together! Stay tuned for more updates and speaker announcements. #DigitalTravel #AIinMarketing #Innovation #TravelTech #MarketingConference #LondonEvents
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Have you ever stopped to think about the impact on your marketing budget when relying on Online Travel Agents (OTAs) for bookings? Research indicates that, on average, we're shelling out 15-20% per guest through OTAs, whereas leveraging AI tools to stimulate direct bookings slashes that average cost down to 3.3%. Curious about which AI tools can drive your direct booking strategies? Click here to watch This Week in Digital: https://lnkd.in/gwyMCedk
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President at Junction Consulting President at eLearningU Author of The Brief newsletter BIV 40 under 40
If you're buying search ads, even (or especially) if your budget is tiny, you're going to want to check our Gemini from Google It's yet another example of how AI can be your digital marketing superpower
Have you ever thought about how AI could revolutionize a travellers search experience? Google’s latest update lets the searcher dive deeper than ever before. No more generic searches - now travellers can find exactly what they’re looking for. What does this mean for tourism businesses? You’ll want to make sure you have a Google Business Profile with the correct address. Add a description and images that relate to the things that people might be searching for that are special or unique to your business. Follow us for more digital tourism insights like this every week — and to watch the entire episode, click here: https://lnkd.in/g7muhQji
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Exciting news from Big Ambitions and the TravelLifestyleNetwork: We are excited to announce the release of the latest white paper by TLN on "Innovative Strategies in Marketing, PR and Communications. If you are involved in travel or communications or are interested in the evolving marketing and PR landscape, this white paper is a must-read! As members of the Travel Lifestyle Network, we've navigated the significant shifts in the travel industry over the past year. Adapting to new traveller profiles and addressing challenges such as AI integration, sustainability goals, and talent shortages, has marked considerable growth and innovation for us. This white paper offers in-depth insights, with case studies from our network of leading independent agencies worldwide. It provides a comprehensive look at how we revolutionise communication within the travel and lifestyle sectors. Download your copy now and stay informed about the latest trends and strategies: https://lnkd.in/dnM5Gbrd #BigAmbitions #TravelLifestyleNetwork #InnovativeStrategies #Marketing #PublicRelations #Communication #TravelIndustry #Sustainability #AI #Growth #Innovation
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Global Leader, Customer Demand, Branding & Innovation Business; Managing Director & Senior Partner
The travel planning process has evolved dramatically, shifting from traditional guidebooks and travel agents to a digital-first approach influenced by social media and personalized advertising. Our research reveals that companies built for the future excel in enhancing customer experience, achieving commercial excellence, and fostering operational innovation. By leveraging advanced technology platforms and AI, these organizations not only meet but exceed customer expectations, offering seamless experiences that foster loyalty and drive sustained success. Discover more about these groundbreaking insights in my latest article, co-authored with my BCG colleagues Michael Fraser, Alberto Guerrini, Andy Levine, Julia Dhar, Jason Guggenheim, Ryan Trocinski, and Karan Jagtiani Boston Consulting Group (BCG) Learn more: https://on.bcg.com/4an5gFb #DigitalTransformation #Travel #Innovation
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Travel season seems to never rest, with consumers turning to the web to find intel such as recommendations, unlocking a key opportunity for advertisers to reach and connect with their desired consumer groups. Using contextual AI, it was found that 25% of articles related to ‘luxurious trips’ include mentions of ‘ecotourism,’ a valuable insight for brands to be able to connect with their audience in the right context, time, and mindset. Get the latest in Travel-related research: https://hubs.li/Q021q9Lr0 #Insights #Seedtag #ContextualAdvertising
Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.
seedtag.com
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Travel season seems to never rest, with consumers turning to the web to find intel such as recommendations, unlocking a key opportunity for advertisers to reach and connect with their desired consumer groups. Using contextual AI, it was found that 25% of articles related to ‘luxurious trips’ include mentions of ‘ecotourism,’ a valuable insight for brands to be able to connect with their audience in the right context, time, and mindset. Get the latest in Travel-related research: https://hubs.li/Q021q9Lr0 #Insights #Seedtag #ContextualAdvertising
Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.
seedtag.com
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Travel season seems to never rest, with consumers turning to the web to find intel such as recommendations, unlocking a key opportunity for advertisers to reach and connect with their desired consumer groups. Using contextual AI, it was found that 25% of articles related to ‘luxurious trips’ include mentions of ‘ecotourism,’ a valuable insight for brands to be able to connect with their audience in the right context, time, and mindset. Get the latest in Travel-related research: https://hubs.li/Q021q9Lr0 #Insights #Seedtag #ContextualAdvertising
Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.
seedtag.com
