RTB House’s Post

Global Marketing Spending Rebounds - U.S. Gains Share The U.S. has once again begun increasing its share of global #advertising and marketing spending. #Brands continue to increase their budgets, as more consumers are shopping at brick-and-#mortar stores, driving more miles in automobiles and attending events. The total global advertising and #marketing mix is estimated to have expanded 4% in 2023. Much of 2024's expansion reflects the effects of quadrennial events including the U.S. presidential election-related ad spending, as well as #global events such as the Paris Summer Olympic Games. #marketing #advertising #budget

How can advertisers bring their A-game to a major sporting event? 🏀⚽🏈🏓 Create ads that leverage humour. Why? According to Kantar's LINK data, ads that land humour well are naturally distinctive, emotionally connected and enjoyable. Want to know more? Learn how brands can make the most of their adverts here 👉 https://lnkd.in/ehC4JVuD

🏈 Football fever is over. What's next? 🏅 Olympics obsession. With the 2024 Summer Olympics on the horizon, data shows the immense potential of targeted advertising to reach billions. Discover strategies that leverage viewer habits & digital marketing innovation in this blog post from Samuel Wilson—featuring insights from Corey Rice & Matt Grevenstuk.   ➡️ https://lnkd.in/efEuDZWG #DigitalMarketing #DigitalAdvertising #Marketing #SportsMarketing

The year ahead has its challenges for #marketers and #advertisers alike... But as with any challenge, there’s also an opportunity to learn, adapt, and grow your brand to new heights. So, what trend will you be watching in 2024? 👀➡️ bit.ly/4aMcunz #marketingtrends2024

🚀 Elevate Your Marketing Mix 🚀 In the digital era, the magic happens when online meets offline. Remarketing? Essential. But the real game-changer? Promotional items. They're the original and still the best remarketing; they can literally last for years with a single dollar spend. That beats any display ad. Australia's top companies know this secret. They're winning not just on screens, but in the hands and homes of their audience with items that last years, keeping their brand top of mind. 🎁 Dive into the tangible side of marketing. Make your brand unforgettable. Message us for a catalogue. #MarketingMix #PromotionalPower #BrandImpact #StayMemorable #australia Cubic Promote

An old case study but still very much relevant. The decision isn’t choosing between performance budgets Vs brand budgets. It’s more about evaluating your brand equity and then testing the media mix that delivers optimal results for the agreed KPIs. There can never be a one-size-fits-all approach to digital media strategy. More perspectives/opinions/experiences welcome. Please share your thoughts!

What would you do if this happened to you? You are sitting on the beach and craving ice cream. It's scorching hot outside, and even the water isn't helping you cool down because it's warm, too. Then, you spot a vendor calling out something. You're excited at the thought of buying ice cream or, at the very least, a cold beverage. But to your surprise, you see that he's selling... hot tea. Certainly, the most significant disappointment of the year! This is also what your users feel like when seeing inappropriate CTA, image/video, or text. Remember, our main task in communication is 'The right message, to the right people, at the right time.' ⚠️This is what your retargeting model should look like. Such a communication strategy will distinguish you in a sea of mediocrity. It involves the content you present to your users, regardless of their current position in the sales funnel. No matter what action they took. Whether a customer inquired, made a purchase, or started but didn't complete the process, our goal is to bring them back to the website to complete their purchase. With the right message sent to the right people at the right time, you'll succeed in it. Good luck! #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

The cross-media opportunity: How does digital advertising help build brand equity? New research by AudienceProject and GfK reveals how different marketing channels can help drive brand impact and efficiency. The study, commissioned by Meta, analyzed 32 cross-media campaigns from 28 leading brands across Europe. Some key takeaways from this report: 1. Digital advertising and TV are both highly effective channels for brand building. 2. Ads on Meta technologies drove brand equity across the whole marketing funnel at efficient cost.  3. Marketers can maximise impact and efficiency by boosting the proportion of digital media in their marketing mix and capitalising on synergies with TV. Adding Facebook and Instagram ads to TV campaigns drove significant lower funnel results, more than doubling the impact on purchase action. Read the full report on the Meta for Business blog. https://lnkd.in/dkQuPG_F

The cross-media opportunity: How does digital advertising help build brand equity? New research by AudienceProject and GfK reveals how different marketing channels can help drive brand impact and efficiency. The study, commissioned by Meta, analysed 32 cross-media campaigns from 28 leading brands across Europe. Some key takeaways from this report:  - Digital advertising and TV are both highly effective channels for brand building - Ads on Meta technologies drove brand equity across the whole marketing funnel at efficient cost - Marketers can maximise impact and efficiency by boosting the proportion of digital media in their marketing mix and capitalising on synergies with TV - Adding Facebook and Instagram ads to TV campaigns drove significantly higher results on buying intent, more than doubling the impact on purchase action Read the full report on the Meta for Business blog! https://lnkd.in/eDYJkPn4

🚀 New research by AudienceProject, GfK, and Meta shows the power of digital advertising in building brand equity. Key takeaways: digital and TV are effective channels, using Facebook and Instagram ads with TV drives higher buying intent. Check out the full report on the Meta for Business blog. 📈 #DigitalAdvertising #BrandEquity #MarketingInsights