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Discover the power of uniqueness in DSP programmatic advertising with BrandMo Technologies! By leveraging unique data for precise targeting, we reduce ad spend wastage and boost engagement. Our proprietary features and advanced algorithms offer a competitive edge, optimizing ad performance and delivering personalized experiences. With robust fraud prevention measures and a commitment to data privacy, we protect your investments and ensure compliance. Stay ahead of industry trends with our innovative solutions and gain actionable insights through enhanced reporting. Join us in achieving new heights in your advertising strategy. Follow BrandMo Technologies for more insights on programmatic advertising and digital marketing trends! Learn more at brandmotech.com Email: info@brandmotech.com #BrandMo #BrandMoTechnologies #Programmatic #SDK #ProgrammaticAdvertising #Advertising #NorthAmerica #DigitalAd #DataDriven #Omnichannel #MarketingCampaign #ProgrammaticAds #AdTech #MarketingTrends #DemandSidePlatform #DSP

The partnership unifies GroupM’s product sales data and the proprietary media solutions with Criteo’s proximity-based insights to enable omnichannel commerce through in-store and retail media integration. Anita Munro, chief investment officer at GroupM APAC, said, "Combining Criteo’s commerce media capabilities with our own not only strengthens our commerce offering in the region but also allows us to set a new standard for what’s possible in advertising by bringing products, media, clients, and consumers closer than ever before.” Speaking on the partnership, Taranjeet Singh, managing director of enterprise at Criteo APAC, also shared, "Together with GroupM, we are honoured to usher in the next era of omnichannel marketing in the region. This partnership represents a union of industry leadership, and we are optimistic that it will drive greater integration across omnichannel campaigns and elevate success for brands and advertisers.” #technology #omnichannelmarketing  #partnership ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Webinar] Hear from industry leaders from Accenture, Infobip, Cashrewards, and Radarr on how you can enhance customer interactions, streamline communication channels, and deliver personalised experiences. Register for on-demand version of our "CX Revolution: Leveraging AI Tech for Seamless Customer Experience" webinar: https://bit.ly/3OX9oE9

Rev Up Your Auto Advertising Strategy! 🚗 The automotive industry is shifting gears, and digital ad spend is on the rise. This means that automotive advertisers must meet potential buyers where they start their journey- not at a dealership but online across all screens from mobile to CTV. In our latest blog, we explore some game-changing strategies to help automotive advertisers succeed. From the power of contextual advertising to the magic of data-driven creativity and omnichannel targeting, we've got the roadmap to success. Check the blog out now to discover how to drive results and take your auto advertising to the next level 👉 https://lnkd.in/eMbq3g-q Henner Blömer #AutomotiveAdvertising #Auto #Autoadvertising #Contextual #Cookieless #Innovation #Dynamiccreative #dco #AI #Performance #CTV #DigitalMarketing #ContextualAdvertising #Omnichannel #DataDrivenAds

Adopting Cutting-Edge Technologies for Exceptional Customer Interactions! 🌐✨ The e-commerce terrain is rapidly transforming, trailblazing advancements that are reshaping the way businesses interact with customers. As a CEO who's keen on being at the forefront of industry trends, I'm eager to delve into the captivating world of e-commerce marketing innovations that are currently shaping our strategies. 🚀 1. AR/VR Implementation: Augmented and Virtual Reality are radically transforming the e-shopping experience. With options ranging from virtual fitting rooms to interactive product showcases, these technologies bring a touch of reality into the digital sphere. 🛍️💫 2. Working with Influencers: Influencers continue to have a significant impact on consumer decisions. Collaborating with genuine thought leaders in our field has been key in building trust and stirring engagement in our e-commerce initiatives. 👥🔍 3. AI-Driven Customization: Personalization powered by Artificial Intelligence isn't just another trendy phrase; it's a game-changer. By tapping into AI capabilities, we can design tailored shopping journeys, suggest products, and predict customer preferences with higher precision. 🤖🎨 4. Advancements in Mobile Commerce: Mobile is more than just a platform; it's an entire ecosystem. E-commerce strategies are evolving to be more mobile-focused, enhancing shopping experiences for busy, mobile consumers. 📱🌐 5. Unified Omnichannel Approach: The seamless fusion of various channels—online, offline, and social media—offers a unified shopping experience for customers, boosting convenience and accessibility. 🔄🌐 Let's dig deeper into the realm of e-commerce advancements! What tech innovation or trend do you think will define the future of e-shopping? I'd love to hear your insights! 💬🚀 #Ecommerce #CuttingEdgeTech #CustomerInteractions #AR #VR #Influencers #AI #Personalization #MobileCommerce #Omnichannel #FutureOfShopping #TechTrends #EcommerceMarketing #CEOInsights #BusinessStrategy

We have a new Retargeting Case Study with Leroy Merlin France: https://lnkd.in/dXM8D3qc ✅ They wanted their retargeting activities to perform better while focusing on brand safety and client exposure capping. ✅ The main challenge for us was to complement existing channels, bring proven incremental results, and meet clearly defined ROAS performance indicators. It resulted in a 3x ROAS increase, a 9x rise in conversion value and a 3x increase in the campaign budget. #retargeting #remarketing

As technology continues to evolve and consumer behaviors shift, the landscape of online retail is undergoing a revolution. From augmented reality shopping experiences to AI-driven personalized recommendations, the future of e-commerce marketing is ripe with innovation and limitless possibilities. Brands are tapping into data analytics, social commerce, and omnichannel strategies to create seamless shopping journeys that resonate with modern consumers. The rise of sustainability-focused marketing, influencer collaborations, and interactive content is reshaping how businesses connect with their audiences in the digital realm. As we look to the future of e-commerce marketing, it's clear that the most successful brands will be those that prioritize creativity, technology, and customer-centricity. What do you think the future holds for online retail? Let's discuss the exciting possibilities ahead! #eCommerce #DigitalMarketing #Innovation #FutureTrends

✨ 🌟 Exciting News for E-commerce Brands! 🚀✨ Are you ready to take your e-commerce store to the next level? 🛒💥 In a world where trends shape success, AD-SHOT LLC is here to help your brand ride the wave of innovation and growth! 🌊🚀 From the latest in AI-driven marketing strategies to the power of influencer collaborations, we've got you covered with cutting-edge solutions that will elevate your brand to new heights! 📈💡💥 Let's dive into the world of personalized marketing, sustainability initiatives, and immersive shopping experiences - because staying ahead of the curve is the key to standing out in today's competitive market! 🌍🔝💫 Ready to revolutionize your e-commerce game? Let's connect and explore the endless possibilities together! 🌟💼 #EcommerceExcellence #InnovateToElevate #MarketingMagic #growth #Ecommerce #innovation #management #digitalmarketing #agency #performancemarketing

Embrace the Future of E-commerce Today! The world of online retail is evolving at lightning speed, and staying ahead of the curve is crucial for your success. By adopting AI-powered personalization, diving into the realm of social commerce, and immersing your customers in augmented reality shopping experiences, you can create lasting impressions and drive sales like never before. But it's not just about technology; it's about making a positive impact too. Sustainable e-commerce practices are no longer a choice but a necessity. Embrace sustainability, and watch how your eco-conscious efforts resonate with a new wave of conscientious consumers. And who could forget the power of influencer marketing? When done right, influencer partnerships can skyrocket your brand awareness and connect you with your target audience on a personal level. Remember, a seamless customer journey is the key to unlocking success in the omnichannel era. Embrace the omnichannel approach to provide your customers with the freedom to shop on their terms and boost your bottom line. Lastly, empower your customers to become brand advocates through user-generated content. Build a thriving community around your brand and watch how it fosters loyalty and trust. 💰 🎯 🌐 #eccommerce #digitalamarketing #markitals #marketingdigital #ecommercemarketing #ecommercebusiness #ecommercetrends #digitalmarketingtips

In a digital landscape evolving rapidly due to Google's phasing out of third-party cookies, advertisers are recalibrating their metrics for success. The shift towards prioritizing first-party data sources such as newsletter sign-ups, loyalty programs, and customer feedback offers a more intimate understanding of consumer behavior. Collaborations with reputable publishers enable targeted advertising while maintaining brand integrity. Central to this evolution is user-approved data gathering, emphasizing transparency, and consent. Innovative strategies, including direct data requests and incentivizing data sharing, uphold ethical data collection practices. Advertisers are also embracing contextual targeting, ensuring ad placement aligns with relevant content for maximum impact. As the advertising industry navigates these changes, BrandMo Technologies remains at the forefront, delivering insights and solutions to adapt to this new era. Stay connected for further updates on emerging trends and strategies! Learn more at brandmotech.com Email - info@brandmotech.com #BrandMo #BrandMoTechnologies #Programmatic #GoogleCookies #Thirdpartycookies #webcookies #ProgrammaticAdvertising #Advertising #NorthAmerica #DigitalAd #DataDriven #Omnichannel #MarketingCampaign  #ProgrammaticAds #AdTech #MarketingTrends

These stats out of Hong Kong really illustrate why an omnichannel approach across the open internet is critical for brands who want to reach a premium audience. 16% of Hong Kong internet users are YouTube premium subscribers, compared to the global average of 12.7%. But this 16% of users represents a huge missed opportunity for advertisers. They’re 43% more likely to be interested in cars, 27% more likely to be interested in beauty and cosmetics products, 20% more likely to be interested in fashion, and 98% more likely to be an expectant or new parent. So how do advertisers reach this segment? The ratio of time consumers spend on the open internet compared to walled gardens is 59% to 41% in APAC. Shifting budget to open internet channels such as Connected TV, and using an omnichannel approach is the best way to start. There’s some more interesting details from MARKETING-INTERACTIVE at the link in the comments.