Heading to the Max Summit? Make sure you don't miss your opportunity to hear Sung Woong Choi discuss the latest advancements in cookieless technology and the Privacy Sandbox, and how it applies to your marketing strategy. See more: https://lnkd.in/dA7zd3xc #rtbhouse #maxsummit
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Where competition between digital platforms is driven by extracting more individual-level consumer data and using that data to target advertising more effectively, this can have the opposite effect on privacy, and may further reduce trust in digital markets. #AfricaTechFestival
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Every day, users go unnoticed for their indispensable contributions to search engines! Despite being the internet's backbone, they encounter: ❌ A staggering influx of information. ❌ A bombardment of 3-4 #ads every minute, disrupting their online experience. ❌ Exploitation through ads on sensitive topics like pharmaceuticals and casinos is rampant. ❌ Unchecked privacy breaches, leaving users feeling powerless to protect their data. Why do we want to change this❓ It's simple: The digital landscape thrives on innovation, and users deserve to be acknowledged and rewarded for shaping the internet. Discover how we're recognizing and rewarding our #community for shaping the future of online search: https://lnkd.in/dVKJyDfk
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Director & Head of Global Strategic Accounts @ LinkedIn | Building Inclusive Teams for Customer Growth
The transition to a cookie-less environment, supported by group identity and Privacy Sandbox initiatives, is a ‘radical change’ step forward. Operating word there being ‘forward’. This next year needs our full commitment to user privacy while ensuring engagement for advertisers and tech innovation for ad/mar tech firms. Embracing this shift as a collective advancement towards a more ethical, efficient, and effective digital ecosystem will take us through this period with much less friction. An enlightening yet simplified version of the changes, the why and ‘what to expect’ in below article.
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What is the Privacy Sandbox? Browsing the internet and consuming valuable content has always been free and readily available but with the hidden cost of data collecting and hoarding through digital advertising. The Privacy Sandbox initiative aspires to develop technologies that will allow users to have improved privacy online and give companies and developers the tools to build successful digital businesses. Read more 👇 https://hubs.la/Q023_nxN0
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The Dangers of These Social Media Privacy Issues https://lnkd.in/gRUeUs_t Have questions about your technology needs? Call us at (303) 963-2302. #business #technology
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We're discussing Privacy Sandbox Fit-Gap Analysis in APAC next week with our expert panel, in association with ExchangeWire Join us on March 5th by registering here: https://bit.ly/3TiduJf #apac #privacysandbox #webinar
Welcome! You are invited to join a webinar: The MadTech WebCast APAC - Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions for the APAC Region with IAB Tech Lab. After registering, you will receive a confirmation email about joining the webinar.
us02web.zoom.us
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Google's Privacy Sandbox is reshaping the online world... but what does that mean for your digital campaigns? Our latest blog post breaks down what the Privacy Sandbox aims to achieve and 3️⃣ ways you can adjust your digital strategy. Check it out here ➡️ https://hubs.la/Q02tZycc0
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A cookieless future 🍪 We are at a historic point in the advertising ecosystem’s evolution. As we move from third-party cookies to an approach focused on privacy and transparency, it is time to reinvent and innovate to shape the future of our industry – and the internet itself – for the years to come. It's high time we embraced this change and leveraged it as an opportunity to construct a more ethical and efficient advertising ecosystem! 💪 Find all the information here ▶️ https://lnkd.in/e-N227Hk #Change #Innovation
Advertising's Galileo Moment: Overcoming Resistance to Embrace a Cookieless Future
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Google's Privacy Sandbox is reshaping the online world... but what does that mean for your digital campaigns? Our latest blog post breaks down what the Privacy Sandbox aims to achieve and 3️⃣ ways you can adjust your digital strategy. Check it out here ➡️ https://hubs.la/Q02tZGB00
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Explore how upcoming changes, such as the phase-out of third-party cookies and Google's Privacy Sandbox, are transforming the marketing industry 🏖️ Navigate through the challenges marketers are facing and uncover the opportunities that await. Whether it's concerns about tracking accuracy or privacy issues, we provide actionable strategies for successful adaptation 💪 Stay ahead of the curve in a cookieless future. Adopt new technologies, emphasise privacy, and excel in the changing digital marketing environment. Read now: https://lnkd.in/ef47sYHn 👈 #cookielessfuture #digitalmarketing #dataprotection
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