Upcoming initiatives on Stack Overflow and across the Stack Exchange network (July 2024)

One of the key focuses is User Activation, which you define as "Improving new user success".

Among the areas that you're looking to improve with this in mind, is (from the blog post):

creating easier ways for users to interact with content that’s relevant to them

Would you care to elaborate a bit here? I recognize that the home page initiative may play into this, but I'm curious what sorts of improvements you're looking to make to prompt new users to jump into the scene.

To touch on this a bit more... Stack Overflow (and the broader network) has a really big reputation for being a place where folks come here via a search engine query, read what it is they want to read, and then leave. It seems to me that, in that brief moment between reading and leaving, you want to insert some sort of nag/beg to "activate" that user and get them active on the site they're visiting.

I... Dunno if that's really needed. Sure, there's likely to be some correlation between getting a user signed up for an account who would've otherwise never signed up and them maybe taking the plunge into asking/answering questions, but passive readers across the SE network are, and always have been, the bulk of its traffic. Everything curators do is in service to the future, likely account-less, reader.

What're some goals you're looking for with this initiative? What value do you hope to extract from exploration here? I'm genuinely asking not because I think it's a bad idea by any means, more so that I'd like to understand why there's a sudden interest in this area.

There is a bad assumption in this order:

1. acquisition
2. activation
3. engagement

Namely, majority of users are activated the second they visit the site(s) and find the answer to their problems. For that they never need to sign in or otherwise engage with sites.

I was using the sites for years before I finally joined. And when I did join I didn't do that because the site was nagging me to join. As a matter of fact the more some site wants me to log in, the less I am inclined to do so.

I still know plenty of developers who use Stack Overflow regularly and who don't have an account. I even know people who will not even click on the cookie banner, even though it is annoyingly sticking out.

The whole point of Stack Exchange was and is that it can be used in passive manner, as a library of knowledge. If the content is good and easy to find, without too much cruft, some may one day decide to join, but this should be a natural process, not enforced one.

I think that people who spend some time around sites, before they jump and start asking questions or even answering have much better chances of succeeding and having a good experience once they join and become more active participants. But even for those, Tour is the most important starting point which doesn't provide enough guidance and links to the Help center for more detailed instructions.

Those first two initiatives (long-standing feature requests, Staging Ground) are great! But I think most of the current initiatives fundamentally misunderstand the purpose of the Stack Exchange network. Des's answer seems to explain why that's happening, so I'll quote it liberally.

from the moment a user signs up to when they start using the product in a way that produces value for them

This period is negative for every site except GenAI, and especially for Stack Overflow. Most people who benefit from the library have never been, and will never be, users.

It’s about helping users get the most from their experience with the product after they’ve raised their hand to sign up.

If users sign up and find it valuable enough to stick around,

Stack Exchange is not something that users get anything out of. It's an elaborate con to get members of a highly-individualistic culture to perform expensive, pro-social behaviour, via the magical power of numbers-go-up. (There are, of course, exceptions.)

features that can help users find what they need faster.

Until Google's recent deprecation of Google Search, this feature was Google Search (or, if you're weird like me, a Bing proxy of your choice). Stack Exchange's internal search tooling is to better find questions to answer (and well-remembered duplicate targets). Not to help people get answers to their questions.

Those first few touchpoints with a product are critical to developing a lasting relationship and a healthy ecosystem of active users.

We had that. We still do, in a sense, but company actions continue to chip away at it.

Sure, there are some pretty major social problems, but most are reflections of major problems with society, and are gradually improving as activists work on them in areas of society where they can make a difference. Stack Exchange is not really a place where that can happen. The company can make symbolic gestures, or do activism effectively in other areas; but e.g. employees attempting to use their positions of power to subordinate users and micromanage interpersonal interactions on the site is just… ineffective. (And, imo, unfeminist.) Those (seemingly) responsible for that particular farce are no longer in charge, but it's still an important lesson: what seems like an appropriate intervention to employees, isn't necessarily.

The Stack Exchange userbase, culturally, has a lot of overlap with the software development industry. There are some pretty major problems with the culture there… but there are also people who've investigated those problems. If you want to cultivate a healthy ecosystem of active users, listen to what those people have to say (e.g. Tanya Reilly's Being Glue talk). Don't just do random stuff because something measurable is affected and you Have to Do Something.

Designing a better website, while appreciated, will not fix our community problems. Modifying the website to fix perceived community problems will not improve the website.

The goal with improving user activation is to see better user retention – more users sticking around.

Why do you want this? A healthy ecosystem of active users is at odds with a user-maximalist approach. If people see that Stack Exchange is not for them, we want them to leave. (We also want people to feel welcome if their interests align with our mission, which afaik isn't happening as much as it should, but that's a social problem.)

Every Stack Exchange user is a liability to the company. Being a Stack Exchange user is a personal liability. The library is where the value is, and that doesn't belong to the company (though you do get a little ad money from hosting it).

Some will continue to be passive content consumers, of course, but some will progress and contribute back

I think your model of how community onboarding works is very flawed, and that – because you had that "sales funnel" model ready to go in your heads – nobody in the company has tried to find out how it actually works. Why do you believe this?

content […] the corpus

Thank you for the transparency. However, this is perhaps the most offensive thing I have read from the company in the past year. I knew that the company thinks this way about our library, but it feels different to read it. I am overreacting.

The folks running this place still don't get it.

Stackoverflow is not social media. It is a place to look up solutions to problems.

If I'm working on a program, and suddenly have a need to know some obscure fact about some library I'm using, I look it up on google. The odds are then very good that I'll get a link to a Stackoverflow question that includes what I need to know.

In such a situation, I am not in the slightest interested in "interaction." I'm working on something, and I need to get back to it.

Anything you do to try to grab my attention is an interruption - an irritant.

What you ought to be doing is looking at the numbers of "passive consumers" and trying to drive that number as high as you can get it. Passive consumers as the ones who are most exposed to the advertisements placed on the site. To make money, you need those passive consumers.

Active consumers (people like me who make content) don't see the advertisements at all - we have user accounts and can shut off the ads.

Quit trying to convert passive users to content creators. Most people aren't interested in the least in creating content. They want (and need) access to information to solve their problems so that they can get back to work.

In other words, Stack Overflow usage looks like this:

1. Work
2. Problem
3. Search for solution
4. Find solution on Stack Overflow
5. Use knowledge found on Stack Overflow to solve problem
6. Work

You want to change it to:

1. Work
2. Problem
3. Search for solution
4. Find solution on Stack Overflow
5. Join Stack Overflow
6. Dink around learning about the Stack system
7. Dink around on the Stack sites
8. Waste time discovering that the Stack sites aren't really social media
9. What was I doing? Oh, yeah. Work.
10. What was the problem again?
11. Search Stack Overflow, find solution again
12. Use knowledge found on Stack Overflow to solve problem
13. Work

Put another way, the Stack sites are more like Wikipedia than they are like Facebook.

They are a source of information, not a place to congregate and shoot the breeze.

Some of the answers and comments already mention passive and active users.

It is possible for users to be both. E.g. for myself:

1. When at work and using a company provided computer I am only a passive user in that while sometimes need to search for how to solve a problem can often find an answer which allows me to solve the problem and move-on. Since never login to Stack Exchange when at work never vote, comment nor attempt to answer. The reasons for being passive when at work are:
   • By not being logged on avoid potentially posting any company proprietary information which shouldn't be in the public domain.
   • When at work my time should be purely on company tasks, and in theory all our internet activity is logged and don't want to give the impression that by being an active user I am involved in non-company tasks.
2. When at home I always access Stack Exchange when logged in with my personal email address, and so can be active by voting, commenting and sometimes answering.

While the question mentions User activation I'm not sure how much traffic to Stack Exchange is from developers at work and therefore like myself are a bit hesitant about being an active user.

There's some comments and questions around activation that I wanted to speak to so I’m posting this as an answer.

An updated homepage and signup optimizations are part of user activation but not the whole picture. Onboarding improvements are also a part of this. Activation is about introducing users to the platform and helping them accomplish their goals. It represents those early touch points from the moment a user signs up to when they start using the product in a way that produces value for them. You can think about the steps to product usage in these phases:

1. Acquisition - the ability get users to sign up
2. Activation - the ability to help users realize the value of a product (so that they stick around and use it)
3. Engagement - effectively engaging with the core product experience

In this funnel, Activation is the gap between sign up and engagement. It’s where we (and most products) see the biggest drop off. Or put another way, the biggest opportunity for improving user retention.

Activation is not about nagging more users to sign up. It’s about helping users get the most from their experience with the product after they’ve raised their hand to sign up. There is so much room on the public platform for better content discovery, personalization, and raising awareness around features that can help users find what they need faster. The goal with improving user activation is to see better user retention – more users sticking around. If users sign up and find it valuable enough to stick around, we have the opportunity to deliver more value over time and encourage deeper engagement. Those first few touchpoints with a product are critical to developing a lasting relationship and a healthy ecosystem of active users. Some will continue to be passive content consumers, of course, but some will progress and contribute back to the corpus.

All that to say, we see this as a long-tail project that we’ll be spending more than just a couple of months focusing on and are excited to share more as we go.