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    But shareholders want numbers go up
    – talex
    Commented Jul 7 at 8:40
  • 7
    @talex Maybe, but those numbers are useless. Commented Jul 7 at 10:23
  • 24
    You know it, I know it. Someone have to tell them.
    – talex
    Commented Jul 7 at 10:49
  • 3
    I wonder which number shareholders are actually interested in. Number of non-paying members (no fee, no ads to make revenue on), or the number of casual browsers (who do see the ads). A high number on the first just gives you bragging rights. A high number of the second can actually give a ROI. Commented Jul 9 at 8:51
  • 4
    @talex: Show them number of visits from unique IPs/month or similar, then it doesn't matter whether users are logged in or not. Commented Jul 12 at 10:14
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    "I still know plenty of developers who use Stack Overflow regularly and who don't have an account." Same... and it's because, A.: most of their questions have already been answered and they know how to use a search engine and, B.: they've seen how new people are treated and they want no part of it.
    – canon
    Commented Jul 12 at 17:17