Big news from Chrome on 🍪 🍪 🍪 The good news is that marketers can get the best of both worlds: the reach of authenticated inventory across cookieless browsers, CTV, and more + cookie-based reach on Chrome. Every marketer should be doing both. As Travis Clinger, LiveRamp Chief Connectivity and Ecosystem Officer outlines in this blog, cutting-edge marketers have implemented cookieless solutions that offer better performance than those powered by third-party cookies alone. Plus ⬇️ “Marketers want to reach consumers where they’re spending time, and that’s increasingly on CTV and mobile apps – two of third-party cookies’ most glaring blind spots. Cookies’ strength, open web programmatic advertising, is just one of the many channels where marketers need to engage their customers” ➡️ Read more about LiveRamp’s perspective on Google’s announcement and discover how we’re working hard to make every consumer experience addressable and measurable: https://bit.ly/46gMvCK
LiveRamp
Services de publicité
San Francisco, CA 70 081 abonnés
Leader de l'onboarding de données. Nous proposons une expérience publicitaire basée sur la confiance, et non les cookies
À propos
Leader mondial des infrastructures sécurisées de partage de données, LiveRamp, grâce à ses capacités de résolution d’identité uniques et un réseau inégalé, permet aux entreprises et à leurs partenaires de mieux connecter, contrôler et activer leurs données afin de transformer l'expérience des clients et générer des revenus plus élevés. L'infrastructure entièrement interopérable et neutre de LiveRamp offre une adressabilité de bout en bout pour les plus grandes marques, agences et éditeurs du monde. LiveRamp, dont le siège social est situé à San Francisco, propose des solutions respectueuses de la vie privée qui respectent les meilleures pratiques d’associations de premier plan, notamment les programmes ICON et AppChoices de la DAA (Digital Advertising Alliance), l’Interactive Advertising Bureau (IAB), la Data & Marketing Association. (DMA) et la Fondation de recherche sur la publicité (ARF) ainsi que le RGPD. Le siège Français de LiveRamp se situe à Levallois-Perret, 25 rue Anatole France. Pour plus d'informations, visitez https://liveramp.fr/
- Site web
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https://liveramp.com/
Lien externe pour LiveRamp
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- San Francisco, CA
- Type
- Société cotée en bourse
- Fondée en
- 2011
- Domaines
- Data Onboarding, Big Data, Marketing Technology et Digital Advertising
Produits
LiveRamp
Plateformes de gestion de données (DMP)
The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
Lieux
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Principal
225 Bush St
Flr 17
94105 San Francisco, CA, US
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25, Rue Anatole France
92300 Levallois-Perret, Île-de-France, FR
Employés chez LiveRamp
Nouvelles
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LiveRamp a republié ceci
🎯 Are you ready to supercharge your advertising campaigns? Join Dynata and LiveRamp for a webinar on leveraging attitudinal data to enhance your campaign targeting. Join our 45-minute webinar to discover: 🚀 Strategies to seamlessly integrate attitudinal data into programmatic buying for maximum impact. 🔍 How brands and agencies can create their own first-party data while staying privacy-compliant. 📊 Holistic measurement techniques to evaluate the effectiveness of your new audience approaches. 💼 Real-life case studies of brands that have successfully built massive, high-value audiences with attitudinal data. 👇 Register today.
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LiveRamp a republié ceci
Signal loss is no longer something marketers can ignore. Deloitte recently reported that companies risk losing at least $91 million in revenue per year due to the deprecation of third-party ad IDs. Why is signal loss a problem, and what can you do about it? In part two of my new two-part series on signal deprecation, written with WasteNot, I explain how the loss of third-party data is impacting the two things marketers care about most: 🛍️Personalization 📊Measurement I also share guidance on how marketers can leverage first-party data and new innovations to not just survive, but thrive in 2024 and beyond. See part two here:
The Impact of Signal Deprecation on Attribution and Personalization
wastenot.io
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LiveRamp a republié ceci
The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:
A Brief History of Third-Party Advertising IDs and Why They Are Going Away
wastenot.io
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As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!
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Are you ready for Cannes Lions International Festival of Creativity? Here are some of the panel discussions you might see us at this week! 🛍️“You Are What You Buy” with Kroger & Mindshare Ft. LiveRamp's Kevin Dunn, VP of Retail & CPG Sales 📊“Data Collaboration Will Drive True Scale & Innovation for Retail Media” with Beet.TV, Havas Media Network, United Airlines, and Tripadvisor Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM 🧑💻“The Work Behind Making LIVE Work for Advertisers” with FreeWheel, Snowflake, Amazon Web Services (AWS), and Yahoo Ft. LiveRamp’s Luke Fenney, SVP, Connectivity & Ecosystem Publishers 🔮“The Future of Identity” with OpenAP, NBCU Advertising & Partnerships, and TransUnion Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM
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🎬 Clap de fin pour le Data Collaboration Summit 2024 ! Un évènement unique grâce à la magie de la datacollaboration et la présence de tous les experts ! Des échanges et des témoignages passionnants ont fait de cet événement un véritable succès. 🙏🏻 Un grand merci à tous les intervenants, participants et à Numberly (1000mercis Group) Nous espérons vous retrouver aussi nombreux lors de nos prochains événements. #DataCollaborationSummit #Innovation #Expertise
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C’est parti pour le Data Collaboration Summit 2024 🔥 It’s time ! l’évènement Data Collaboration Summit 2024 organisé par LiveRamp & Numberly (1000mercis Group) commence ! Une demi-journée qui s’annonce riche en échange sur la Data Collaboration ! On se donne rendez-vous pour assister à des conférences inspirantes et des témoignages d’experts de différents secteurs : retail, travel, téléphonie… 💡 Rencontrez nos équipes LiveRamp sur place 🤝 #MediaCollaborationSummit #Expertise #Datacollaboration
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As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu
Albertsons Media Collective - Customer Story | LiveRamp
https://liveramp.com
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As third-party cookies leave the ecosystem, enterprises are exploring how to connect data in new ways that allow them to grow innovation and revenue. According to a 2024 commissioned study conducted by Forrester Consulting, 93% of respondents agree that improved data collaboration is critical to driving improvements in customer loyalty, data quality, regulatory compliance, and more. Download the study: https://lnkd.in/gKECJxCR
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