“Bob is a strong solution marketing leader who can translate technology capabilities to customer-centric value propositions. He leads a team with product and solution marketing expertise to deliver messaging, content strategy and assets across the customer’s buyer journey. He is a well-respected leader and keeps his team focused on the strategic goals and directions of the company. I had the privilege of working with Bob on several go-to-market initiatives I’ll call “triple wins” – products that delighted customers, clients, and staff simultaneously. It’s been a pleasure working with Bob.”
About
Bob Laurent is a strategic, innovative, and experienced product marketing leader for…
Activity
-
So...third party cookies are staying. What does that mean for marketers who have been strategically shifting away from third-party signals to better…
So...third party cookies are staying. What does that mean for marketers who have been strategically shifting away from third-party signals to better…
Liked by Bob Laurent
-
Curious about clean rooms? 👀 Dive into our demo and discover the magic of the LiveRamp Clean Room, powered by Habu! Learn how to run easy queries…
Curious about clean rooms? 👀 Dive into our demo and discover the magic of the LiveRamp Clean Room, powered by Habu! Learn how to run easy queries…
Shared by Bob Laurent
-
Learn from LiveRamp SVP, Daniella Harkins, in this Beet.TV interview about the power of data clean rooms and collaboration. “It is going to be the…
Learn from LiveRamp SVP, Daniella Harkins, in this Beet.TV interview about the power of data clean rooms and collaboration. “It is going to be the…
Shared by Bob Laurent
Experience & Education
-
LiveRamp
View Bob’s full experience
See their title, tenure and more.
or
Publications
-
Portfolio of Work
-
See publicationSee examples of my work from throughout my career, including a wide variety of marketing collateral, contributed articles, blogs, customer case studies, and more.
Recommendations received
35 people have recommended Bob
Join now to viewMore activity by Bob
-
Want to improve your ROAS in 2024? Wakefield Research's report dives into why data clean rooms are crucial for better measurement and richer…
Want to improve your ROAS in 2024? Wakefield Research's report dives into why data clean rooms are crucial for better measurement and richer…
Shared by Bob Laurent
-
Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s…
Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s…
Shared by Bob Laurent
-
Week 1 - new adventure underway heading up #productmarketing at LiveRamp. Huge thanks to Daniella Harkins for the opportunity. The chance to work…
Week 1 - new adventure underway heading up #productmarketing at LiveRamp. Huge thanks to Daniella Harkins for the opportunity. The chance to work…
Liked by Bob Laurent
-
Happy to announce LiveRamp's integration with Nielsen is now Live !!! Our collaboration enables seamless connectivity of first and third-party data…
Happy to announce LiveRamp's integration with Nielsen is now Live !!! Our collaboration enables seamless connectivity of first and third-party data…
Liked by Bob Laurent
-
We recently hosted a webinar with The Hershey Company about improving advertising effectiveness with data collaboration and specifically, clean room…
We recently hosted a webinar with The Hershey Company about improving advertising effectiveness with data collaboration and specifically, clean room…
Liked by Bob Laurent
-
There is so much value in creating a media network. Value for the brand. Value for the consumer. Chase Bank recently began selling ads on its app…
There is so much value in creating a media network. Value for the brand. Value for the consumer. Chase Bank recently began selling ads on its app…
Liked by Bob Laurent
-
LiveRamp has the perfect treat for your marketing toolkit! Learn how The Hershey Company uses data clean rooms as a key ingredient for unified…
LiveRamp has the perfect treat for your marketing toolkit! Learn how The Hershey Company uses data clean rooms as a key ingredient for unified…
Liked by Bob Laurent
-
Sometimes navigating your data can feel like you’re lost in a maze. 😵💫 Luckily our Head of Embedded Products, Lisa Cramer, is here to help guide…
Sometimes navigating your data can feel like you’re lost in a maze. 😵💫 Luckily our Head of Embedded Products, Lisa Cramer, is here to help guide…
Shared by Bob Laurent
-
Collaboration and and clever ingenuity converged at Cannes Lions International Festival of Creativity this year. LiveRamp recapped 5 important trends…
Collaboration and and clever ingenuity converged at Cannes Lions International Festival of Creativity this year. LiveRamp recapped 5 important trends…
Shared by Bob Laurent
-
How are the most innovative brands using data collaboration? Brands like Pinterest, Sam's Club, Synchrony, and Avocados From Mexico are using data…
How are the most innovative brands using data collaboration? Brands like Pinterest, Sam's Club, Synchrony, and Avocados From Mexico are using data…
Shared by Bob Laurent
-
An inspiring week at Cannes Lions International Festival of Creativity comes to an end! It was a week of learning from other industry experts…
An inspiring week at Cannes Lions International Festival of Creativity comes to an end! It was a week of learning from other industry experts…
Liked by Bob Laurent
-
This article sparked some personal thoughts - when I retired this year, I was 67 and I wanted more time to do the things I enjoyed, I wanted to…
This article sparked some personal thoughts - when I retired this year, I was 67 and I wanted more time to do the things I enjoyed, I wanted to…
Liked by Bob Laurent
-
We know how tough it can be to prove your marketing impact and ROAS. LiveRamp and Circana teamed up to help brands better understand their audience…
We know how tough it can be to prove your marketing impact and ROAS. LiveRamp and Circana teamed up to help brands better understand their audience…
Liked by Bob Laurent
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Bob Laurent in United States
-
Bob Laurent
Director of IT Projects at Diversified Services Network, Inc.
-
Bob Laurent
-
Bob St. Laurent
Surround yourself with people who talk about vision and Ideas, not other people. (Author unknown)
-
Bob Laurent
54 others named Bob Laurent in United States are on LinkedIn
See others named Bob Laurent