As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu
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Retail media is becoming the hottest topic in Ad Tech. 🔥📱 Not familiar? Check out the first blog in our retail media series to get acquainted. 👀 #adtech #nativeadvertising #programmaticadvertising #retailmedia #offsiteadvertising https://hubs.li/Q02bxz380
Retail Media: Ad Tech’s Hottest Topic - TripleLift
https://triplelift.com
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Retail Media is one of the fastest growing segments in adtech today. Learn more about the ecosystem and why we are seeing these major shifts in our latest blog post! #retailmedia #retail #adtech
Retail media is becoming the hottest topic in Ad Tech. 🔥📱 Not familiar? Check out the first blog in our retail media series to get acquainted. 👀 #adtech #nativeadvertising #programmaticadvertising #retailmedia #offsiteadvertising https://hubs.li/Q02bxz380
Retail Media: Ad Tech’s Hottest Topic - TripleLift
https://triplelift.com
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There are some great insights here about bringing new standards of accountability and standards to retail media. "But it’s the opportunity to hammer out incrementality in retail media that’s going to make a positive difference for RMNs, agencies and brands, added Megan Pagliuca, OMG’s chief activation officer. " “Video has a significant impact in driving sales when you’re looking at it on an incrementality basis, but if you look at [just] the last click, it doesn’t drive sales,” she explained. “This is a huge opportunity in the intersection of retail media data and video or CTV, that we can drive for marketers if we have that measurement. And that will help to unlock the potential — as well as drive significant sales for our clients.” Always on point, Megan Pagliuca. #incrementality #retailmedia #videocommerce https://lnkd.in/gSBR_6un
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
digiday.com
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"A recent Merkle study found that in-store media is now the No. 2 area of #retailmedia investment and a top focus of 33% of retailers—up from just 9% in 2022. As this happens, physical stores will begin to emerge as the “new TV”—a mass-reach advertising vehicle ideal for national brands." As the potential for reach via retail media continues to grow, what's your strategy for in-store advertising? 🤔 Loop® helps advertisers reach customers in public venues and broadcasts your messaging in spaces where those customers can't skip or change the channel. With great ads, advertisers can reach a captive audience with demonstrated intent, all at the point of purchase. Read the full piece "Physical Retail is the new TV" from ADWEEK here: https://lnkd.in/gSqBVFUY #advertising #digitaladvertising
Physical Retail Is the New TV
adweek.com
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Ever wondered what the future of retail media networks (RMNs) looks like? As we move towards 2024, the landscape is set to change dramatically, and here's why. Retailers are increasingly leveraging RMNs to enhance customer experience and attract advertisers, thanks to their access to first-party data. The Interactive Advertising Bureau (IAB) has introduced guidelines to standardise metrics, making it easier for advertisers to compare performance and effectiveness. This is likely to boost ad spending on RMNs. As third-party cookies phase out, first-party data will become even more valuable for offsite campaigns, including connected TV (CTV). Retailers are also expected to focus on improving the in-store experience with more relevant ads for in-person shoppers. For a more detailed insight, do check out the full article. Remember, staying ahead of the curve is key in this fast-paced digital world. Happy Saturday, everyone! Casey Jones #RetailMediaNetworks #DigitalMarketing #FutureTrends #CJ&CO
2024 Predictions: Retail media networks | MarTech
martech.org
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Busy week of prognostications and reflections as we race into 2024. Thanks to The Current from The Trade Desk, for including me in this year's predictions: https://lnkd.in/eQJT36bA “Programmatic platforms and digital publishers will unify email-based user IDs with household IDs, bridging the gap between individualized digital targeting and household-focused TV advertising. CTV has blurred the line between individual and household identity, with logged-in emails more often representing households than individuals. The long-awaited convergence of user-based and household identity will arrive in 2024 just in time to not only enhance the addressability of TV but also solve the over-frequency issues currently afflicting the CTV ad ecosystem.”
10 marketers weigh in on what’s in store for 2024 | The Current
thecurrent.com
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#AdTech News: Advertisers can now target Kroger audiences through Yahoo's DSP - this is the first RMN deal for the Yahoo Advertising tech platform since it launched its retail/commerce media team in January. This is KPM's second DSP partnership since last Fall and is part of Yahoo's focus on the RMN market. With the US RMN market projected to top $64 billion this year, we can expect more deals between retailers and media platforms. #AdTech #RMN #PaidMedia https://lnkd.in/gZAkSBEt
Kroger Strikes Data Deal With Yahoo DSP
adweek.com
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Love this…the long-tail of RMNs is very long and the audiences get smaller very rapidly. However the complexity of buying, managing this long tail is hard and a big ROAS on a tiny audience may not be worth it. I do applaud theses new networks (like Chase and #UBER) as a way to deliver a different segments outside the retail/shopper box. These issues will help the entire landscape consolidate and get smarter…faster. #RMN #commerce https://lnkd.in/grybHQiZ?
'There’s not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape
digiday.com
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Data enrichment can help you better understand media consumption behaviors as well as how your core customers like to engage with advertisements
Better CTV Advertising Starts With Data Enrichment
adweek.com
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