LiveRamp reposted this
The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:
