"As grocers look to ramp up retail media capabilities, Albertsons has been working over the past few years to fashion itself as a leader in the space. Kristi Argyilan, Albertsons Media Collective’s senior vice president, has been at the forefront of these advancements and a driving force for some of Albertsons’ most pivotal retail media moves." Kristi's recent interview with Grocery Dive covers how Albertsons Media Collective pursues new projects and initiatives, how AI is being leveraged, what in-store media looks like and her hopes for the future of The Collective and the retail media industry. Read the full interview here: https://lnkd.in/gw9s-T32 #retailmedia #AI #instoremedia
Albertsons Media Collective
Advertising Services
Boise, Idaho 6,391 followers
The next-generation retail media network rooted in real people delivering real results at scale.
About us
Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.
- Website
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http://albertsonsmediacollective.com
External link for Albertsons Media Collective
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boise, Idaho
- Type
- Public Company
- Founded
- 2022
Locations
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Primary
250 E Parkcenter Blvd
Boise, Idaho 83706, US
Employees at Albertsons Media Collective
Updates
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Evan Hovorka, our VP of Product Innovation, joined Lori (O'Neal) Johnshoy of LiveRamp on The CPG Guys podcast to discuss data collaboration, retail media industry growth and the rise of self-service solutions. 🔊 Listen here: https://lnkd.in/gV4GCvnw
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“We know our customers not only on a national level but on a very local level, understanding the differences between shoppers of different regions. So there is a relevancy factor that we have that a lot of others don’t. We are more innovative in the way that we think about retail media. It’s more of a spine that we create for marketing overall, especially as cookies are coming out of the marketplace.” - Kristi Argyilan Our fearless leader, Kristi Argyilan spoke with ADWEEK’s, Kathryn Lundstrom to discuss how we are working to differentiate Albertsons Media Collective in a competitive environment, addressing measurement and investing in the next wave of retail media. Check out the full Q&A here: https://lnkd.in/gBejwrf9 #RetailMedia #Measurement #Standardization
Albertsons Media Collective Solves Retail Media's Big Problem
adweek.com
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Grow basket size and drive online purchases through inspiring content and meal solutions. In a recent case study, shoppable recipes drove an increase of 56% return on ad spend and saw a 114% increase in conversion. Paired with robust onsite media and relevant category and search term targeting, shoppable recipes can drive incremental results and engagement for your upcoming campaign. #retailmedia
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In a recent ADWEEK Partner Experts article, Nicole Kent, Director of Creative Operations, comments on the undeniable impact AI will have on content creation and optimization, especially in the retail media environment. Nicole discusses: ✅ Quality assurance efficiencies ✅ Content strategy advancements ✅ And potential challenges and considerations Read the full article here: https://lnkd.in/gwcmixcg #ai #retailmedia
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“Retail media is just now having its big moment despite being around for almost a decade.” - Xenia Kirilyuk Yesterday at the FreeWheel Programmatic Summit, our Senior Product Manager, Xenia Kirilyuk, spoke about the retail media industry’s recent investment in CTV and the unique opportunity it unlocks for advertisers and retailers. Xenia was joined by expert voices in the space including Comcast Advertising’s Karen Babcock and Paramount’s Jennifer Reichart Kisling. #RetailMedia #FreewheelProgrammaticSummit
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There’s no question retail media is a hot and crowded space, but it is also one that is quickly evolving with estimated ad spend to reach $165 billion by 2025. ADWEEK recently outlined a few growing pains of retail media and how the industry can address them. Kristi Argyilan, SVP, spoke with reporter Kathryn Lundstrom for this story and addressed measurement challenges within retail media. Albertsons Media Collective has been advocating to improve measurement through standardization and by sharing incrementality methodology but there is always opportunity to do more in support of advertisers. Read more here and comment your thoughts below: https://lnkd.in/gE4yQ5uv #RetailMedia #measurement
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💡 "AI is empowering innovation and experimentation. At the core is the human creativity and we can't forget that. AI just simply allows us to really focus in and apply... it leads to more powerful connections with your customers and elevates the consumer experience." -Michelle Kircher-Weiskittel, Head of Media, Creative and Operations Michelle sat down with Andy Plesser of Beet.TV to discuss the impact AI is having on retail media, especially for fast-growing channels like CTV. Watch the full interview here: https://lnkd.in/eadEXJEv
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Thanks for the shout out, BizBash! #Cannes2024 was full of innovation, thought leadership and incredible, experiential spaces.
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival🤩 The annual Cannes Lions International Festival of Creativity is best known for its prestigious Lions Awards and official programming from some of the advertising industry's biggest names. Big brands like Pinterest, Meta, LinkedIn, Reddit, Inc., TikTok, Spotify, Netflix, and The Wall Street Journal made a splash this year, building eye-catching, immersive experiences that kept celebrities engaged and entertained all week✨ Click the 🔗 below to look at some of our favorite ways brands showed up in the south of France this year⬇️ #bizbash #coolevents #topbrands Amplify The Bait Shoppe Jack Morton Worldwide We Are BMF Cheerful Twentyfirst Turnkey Barrett Hofherr
Top Brand Activations From Cannes Lions 2024
bizbash.com
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We know warm summer weather means outdoor cooking and entertaining. But how can your brand drive inspiration for shoppers as they prepare for summer holidays and celebrations? Shopper Solutions: ☀ Leverage shoppable recipes to drive engagement online ☀ Create video and static content around special occasions to inspire ☀ Build baskets with cross-category partners to drive trips ☀ Set up a multi-touchpoint digital strategy to stay top of mind