Today, the U.S. Joint Industry Committee reached a significant milestone by announcing the first measurement companies to receive certification for transactability as national currencies: Comscore, Inc. and VideoAmp. The certification follows a rigorous data evaluation analysis, with full committee participation across buyside and sellside, including AMC Networks, A+E Networks, dentsu, Fox Corporation, GroupM, Hallmark Media, Havas, Horizon Media, IPG Mediabrands, NBCUniversal, Omnicom Media Group, Paramount Advertising, Publicis Groupe, RPA, Samsung Ads, The E.W. Scripps Company, TelevisaUnivision, Warner Bros. Discovery, the VAB and OpenAP.
"The collaboration over the last year to bring buyers and sellers to the same table to work in partnership with the measurement companies, who have dedicated an incredible amount of time, energy and resources to this process, is a testament to this industry’s dedication to progress as we build a more sustainable measurement ecosystem for the future. We applaud the work of all measurement companies and encourage continued innovation as we scale." - Travis Scoles, SVP, Advanced Advertising at Paramount and Chairman of the JIC Board
Read the full news here: