Brian Nash

🚨 Fullstory Announcement - Data Direct Release 🚨 Our new product release Data Direct syncs clean, indexed, and structured behavioral data to your destination of choice helping to fuel your predictive models, feed your LLM with essential context, and drive your GenAI initiatives. Read more about Data Direct below 🔥🔥

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I'll be speaking at Programmatic IO on May 21st! If you want to learn more about custom algorithms, when you should consider them, and how you can implement then, this session is for you. https://lnkd.in/euNZNjG6

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How is the ad industry adapting to privacy-by-design? Let’s discuss. And I look forward to sharing more industry trends, perspectives and recommendations via MarTech

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Starting to wonder whether Ariana W. and team should be saving this blog post as a template to be updated in the event of future similar updates 😅

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Within the data management space, the concept of “composable CDPs” has taken shape suggesting prospective Customer Data Platform buyers simply use a thin activation layer on top of their existing data warehouse. However, this strategy by itself falls short when attempting to power real-time and advanced use cases. There are also claims around reducing the need to copy customer data, sometimes "zero data copy" but the reality is data warehouses alone are not equipped to handle all use cases, particularly use cases which require real-time workloads to support in-the-moment engagements. Adobe is introducing Federated Audience Composition in Experience Platform to access and create audiences with corresponding high-value attributes from enterprise data warehouses Using Federated Audience Composition, a virtual database is created by linking remote databases through metadata. The goal is to "Compose the data, not the application" https://lnkd.in/gqUQAFmh #aep #rtcdp #customerdatamanagement #customerexperience

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What's the difference between correlation and causation in media measurement? Correlation: Consumer sees an ad and makes a purchase. The ad must have caused the purchase. Causation: When we stopped running this ad in this test market, we saw sales drop X% in that same market, compared to control markets. The media is causing this many sales. The question remains, how do brands get to causal measurement? Mahesh Jeswani, Measured's SVP of Product breaks down how brands are leveraging automating geo-testing to uncover the cause and effect relationship between marketing sales. Don't sleep on this Q&A session! 🔥 #mediameasurement #geoexperiments

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I'm excited to share some insightful findings about the impact of generative AI on minority-led small businesses. Recent data from a GoDaddy survey reveals that nearly half of small business owners believe AI can help them compete more effectively with larger companies. This is particularly significant for businesses with limited resources. The survey, which included 3,500 small-business owners, highlighted that a substantial 77% of entrepreneurs are using generative AI to create content for social media and advertisements. Additionally, 48% are leveraging it for marketing campaigns, and over half of the respondents feel confident in their use of this technology. Interestingly, the data shows that diverse founders are leading the charge in adopting AI. For instance, 33% of Black entrepreneurs and 30% of Hispanic entrepreneurs have used generative AI in recent months, compared to 24% of White and 27% of Asian entrepreneurs. Black-owned microbusinesses, in particular, are almost twice as likely as their white-owned counterparts to use AI for customer service. Generational differences also play a role in AI adoption. Younger generations, including Gen-Zs and Millennials, are using generative AI at much higher rates (57%) compared to Gen-X (30%) and Baby Boomers (20%). It's not just small businesses that are investing in AI. Large corporations are also recognizing its potential, with many planning significant investments in the technology over the next year. These findings underscore the transformative potential of AI for small businesses, especially those led by minority entrepreneurs. By harnessing this technology, they are not only leveling the playing field but also driving innovation and growth in their respective industries. That's why we made ODIN AI, at Odin we are helping large and small businesses implement AI. So if you want to take your company to the next level with AI and Automation reach out!

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Here's the problem with AI overviews. Regular AI is just predicting the next word so you can see how it goes to the riddle and gets this wrong. RAG AI is supposed to ground this by summarizing search results, but the search results are so broad and generic right now that those too misunderstand the query and go right to the popular riddle - and you get a crap answer. This is over exaggerated by my example, but it holds true for all complex non-trivial queries.

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I love this episode of Acxiom's Real Talk about Real Identity podcast. Great insights on data clean rooms, composable CDPs, data strategy, and AI.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Is generative AI on the downside of the Gartner Hype Cycle? In today's podcast I chat with Maanas M of Bridged Media about their services for publishers and the fantastic ROI many publishers have seen using their AI agents for things like content recommendations, churn prediction, propensity to subscribe, etc., but that generative AI doesn't show the same return. They're decreasing their investment in that part of the business.

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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What can Apple's design magic teach us about analytics? In this blog, I explore how Apple sold computers to non-geeks using design to hide the tech and magnify the benefits. If most people hate math, can we learn how to design analytics using the same playbook?

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Thank you to AdExchanger’s Allison Schiff for this multi-dimensional and cathartic discussion on the state of marketing measurement and optimization today. The widespread use of last-click is the scourge of marketing, and the broader economy. It must be relegated to only the most specific of circumstances…unless marketers like to overpay for conversions they would receive anyway. #adtech #measurement #incrementality Check out our chat below: https://lnkd.in/eem3NXhE

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#RetailData #Datadrivenmarketing understanding the overlap and unique audience reach of your publishers, data providers, and measurement partners is critical to succeeding in a rapidly changing identity landscape https://lnkd.in/gmwmRS9p Dollar General The Trade Desk

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Did you miss us last week? We had a blast and covered some really good ground - hop on and watch the video or read the blog. Reach out if you'd like to talk about it! #predictivemodeling #machinelearning #letstalkaboutAI #acquisition #customermodeling

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The potential of AI must be balanced with the real risk and impact of misaligned goals. Don't just set it and forget it. At MediaMint, we have been enhancing our team with AI, while also ensuring we maintain a Human In The Loop approach so quality and delivery are always the top priority. https://lnkd.in/gf46MDD4

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MMM never went away! Costs in here are on the extreme end to make this platform sound cheap, and the article totally misses the mark on how companies like Blend help companies to build and own their own MMM platform. https://lnkd.in/e7r6xvQ4

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Are all MFA sites bad for advertisers? Well, the answer to that is quite nuanced. On June 27, I’m excited to join DoubleVerify’s webinar and demystify Made for Advertising sites with DV’s Jack Smith and Gilit Saporta, and Association of National Advertisers (ANA)’s Bill Duggan. Register and save it on your calendar! #mfa #madeforadvertising #madeforarbitrage #digitaladvertising #onlineadverting #mediabuying #programmatic

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