Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0
WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s AdChoices program for in