Link tags: facebook

[this is aaronland] generative adversarial therapy sessions

Mobile phones and the “app economy”, an environment controlled by exactly two companies and designed to extract a commission from almost every interaction and to promote native and not-portable applications over web applications. But we also see the same behaviour from so-called “native to the web” companies like Facebook who have explicitly monetized reach, access and discovery. Facebook is also the company that gave the world React which is difficult not to understand as deliberate attempt to embrace and extend, to redefine, HTML itself.

Perversely, nearly everything about the mobile/app economy is built on, and designed to use, HTTP precisely because it’s a common and easy to implement standard free and unencumbered by licensing.

404 Page Not Found | Kate Wagner

Considering the average website is less than ten years old, that old warning from your parents that says to “be careful what you post online because it’ll be there forever” is like the story your dad told you about chocolate milk coming from brown cows, a well-meant farce. On the contrary, librarians and archivists have implored us for years to be wary of the impermanence of digital media; when a website, especially one that invites mass participation, goes offline or executes a huge dump of its data and resources, it’s as if a smallish Library of Alexandria has been burned to the ground. Except unlike the burning of such a library, when a website folds, the ensuing commentary from tech blogs asks only why the company folded, or why a startup wasn’t profitable. Ignored is the scope and species of the lost material, or what it might have meant to the scant few who are left to salvage the digital wreck.

Google AMP: how Google tried to fix the web by taking it over - The Verge

AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP’s story contains all the evidence you’ll ever need.

This is a really good oral history of how AMP soured Google’s reputation.

Full disclosure: I’m briefly cited:

“When it suited them, it was open-source,” says Jeremy Keith, a web developer and a former member of AMP’s advisory council. “But whenever there were any questions about direction and control… it was Google’s.”

As an aside, this article contains a perfect description of the company cultures of Facebook, Apple, and Google:

“You meet with a Facebook person and you see in their eyes they’re psychotic,” says one media executive who’s dealt with all the major platforms. “The Apple person kind of listens but then does what it wants to do. The Google person honestly thinks what they’re doing is the best thing.”

Spot. On.

Tech Companies Are Ruining Their Apps, Websites, Internet

This is enshittification.

The Proprietary Syndication Formats - Chris Coyier

Guess which format is going to outlast all these proprietary syndication formats. I’d say RSS, which I believe to be true, but really, it’s HTML.

Let websites framebust out of native apps | Holovaty.com

Adrian brings an excellent historical perspective to the horrifying behaviour of Facebook’s in-app browsers:

Somewhere along the way, despite a reasonably strong anti-framing culture, framing moved from being a huge no-no to a huge shrug. In a web context, it’s maligned; in a native app context, it’s totally ignored.

Yup, frames are back—but this time they’re in native apps—with all their shocking security implications:

The more I think about it, the more I cannot believe webviews with unfettered JavaScript access to third-party websites ever became a legitimate, accepted technology. It’s bad for users, and it’s bad for websites.

By the way, this also explains that when you try browsing the web in an actual web browser on your mobile device, every second website shoves a banner in your face saying “download our app.” Browsers offer users some protection. In-app webviews offer users nothing but exploitation.

🐠 Robin Sloan: describing the emotions of life online

Obviously, no one does this, I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that’s about you and whatever else over time, of course always includes addition and deletion, just like a garden — you’re snipping the dead blooms. I do this a lot. I’ll see something really old on my site, and I go, “you know what, I don’t like this anymore,” and I will delete it.

But that’s care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn’t have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they’re both kind of the antithesis, honestly, of care.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

“The internet wasn’t designed to breach national boundaries” - Rest of World

Say you’re into the indie web without saying you’re into the indie web…

The internet wasn’t really convenient in 1994 or 1995, but it was a very collaborative space.

There was a moment where we replaced this idea of the internet being a medium that we can all write to and participate in to one that is mediated. That happened at some point after social networks started to arrive and when the smartphone started to arrive. It’s a combination of the nature of those platforms and the prevalence of the technologies, which meant the economic rewards of getting this right rose significantly.

And so there’s a really distinctly different feel in the 2013, or 2014, internet to the one that you might have had in 1997, or 1998. It’s not just that it’s easier and I’m yearning for a world of cars with manual choke and manual transmission and crank-up starter handles, but it’s that the programmability of the internet and its endpoints has turned into something that is increasingly permissioned by major platforms.

Signal >> Blog >> The Instagram ads Facebook won’t show you

The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible.

You can try to use Facebook’s own tools to make the invisible visible but that kind of transparency isn’t allowed.

Daring Fireball: Google’s Outsized Share of Advertising Money

Same hat!

Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

The Great Distractor — Centre for Media, Technology and Democracy

James has penned a sweeping arc from the The Mechanical Turk, Sesame Street, and Teletubbies to Instagram, Facebook, and YouTube.

Meta Tags — Preview, Edit and Generate

This is a handy tool if you’re messing around with Twitter cards and other metacrap.

Sophie Zhang and The Social Dilemma | Revue

I watched The Social Dilemma last night and to say it’s uneven would be like saying the Himalayas are a little bumpy.

I’m shocked at how appealing so many people find the idea that social networks are uniquely responsible for all of society’s ills.

This cartoon super villain view of the world strikes me as a kind of mirror image of the right-wing conspiracy theories which hold that a cabal of elites are manipulating every world event in secret. It is more than a little ironic that a film that warns incessantly about platforms using misinformation to stoke fear and outrage seems to exist only to stoke fear and outrage — while promoting a distorted view of how those platforms work along the way.

The Clearleft podcast and the decline of design · Paul Robert Lloyd

Now this is the kind of response I was hoping to stir up with the first season of the Clearleft podcast!

With echos of design’s subjugation reverberating across all six episodes, this first season inadvertently told the story of how my profession has been captured by a desire to serve business interests above all others, while being disarmed by its tendency for introspection and need to be recognised.

Can digital design redeem itself? I hope so. Maybe in the next season of the Clearleft podcast, we’ll find out how.

The People’s Web

Every day, millions of people rely on independent websites that are mostly created by regular people, weren’t designed as mobile apps, connect deeply to culture, and aren’t run by the giant tech companies. These are a vision of not just what the web once was, but what it can be again.

This really hits home for me. Anil could be describing The Session here:

They often start as a labor of love from one person, or one small, tightly-knit community. The knowledge or information set that they record is considered obscure or even worthless to outsiders, until it becomes so comprehensive that its collective worth is undeniable.

This is a very important message:

Taken together, these sites are as valuable as any of the giant platforms run by the tech titans.

Building a More Honest Internet - Columbia Journalism Review

The dominant narrative for the growth of the World Wide Web, the graphical, user-friendly version of the internet created by Tim Berners-Lee in 1989, is that its success has been propelled by Silicon Valley venture capitalism at its most rapacious. The idea that currently prevails is that the internet is best built by venture-backed startups competing to offer services globally through category monopolies: Amazon for shopping, Google for search, Facebook for social media. These companies have generated enormous profits for their creators and early investors, but their “surveillance capitalism” business model has brought unanticipated harms.

It doesn’t have to be this way, says Ethan Zuckerman:

A public service Web invites us to imagine services that don’t exist now, because they are not commercially viable, but perhaps should exist for our benefit, for the benefit of citizens in a democracy. We’ve seen a wave of innovation around tools that entertain us and capture our attention for resale to advertisers, but much less innovation around tools that educate us and challenge us to broaden our sphere of exposure, or that amplify marginalized voices. Digital public service media would fill a black hole of misinformation with educational material and legitimate news.

The modern web is becoming an unusable, user-hostile wasteland

If you add another advertisement to your pages, you generate more revenue. If you track your users better, now you can deliver tailored ads and your conversion rates are higher. If you restrict users from leaving your walled garden ecosystem, now you get all the juice from whatever attention they have.

The question is: At which point do we reach the breaking point?

And I think the answer is: We are very close.

Facebook. Twitter. Medium. All desparate to withhold content they didn’t even create until you cough up your personal details.

“Link In Bio” is a slow knife

For a closed system, those kinds of open connections are deeply dangerous. If anyone on Instagram can just link to any old store on the web, how can Instagram — meaning Facebook, Instagram’s increasingly-overbearing owner — tightly control commerce on its platform? If Instagram users could post links willy-nilly, they might even be able to connect directly to their users, getting their email addresses or finding other ways to communicate with them. Links represent a threat to closed systems.

Anil Dash on the war on hyperlinks.

It may be presented as a cost-saving measure, or as a way of reducing the sharing of untrusted links. But it is a strategy, designed to keep people from the open web, the place where they can control how, and whether, someone makes money off of an audience. The web is where we can make sites that don’t abuse data in the ways that Facebook properties do.