Google search is no friend to the indie web:
Well-known brands often see most of their content indexed, while small or unknown bloggers face much stricter selectivity.
There was life before Google search. There will be life after Google search.
Information that you might search for may never appear in Google’s results. Not because it doesn’t exist, but because Google has chosen not to include it.
The whole point of the web is that we’re not supposed to be dependent on any one company or person or community to make it all work and the only reason why we trusted Google is because the analytics money flowed in our direction. Now that it doesn’t, the whole internet feels unstable. As if all these websites and publishers had set up shop perilously on the edge of an active volcano.
But that instability was always there.
There was life before Google search. There will be life after Google search.
Google is not a huge source of traffic and visibility. I get most of my visits from RSS readers, other people’s links including fellow bloggers, or websites like Hacker News. It’s hard to tell at this point since I don’t track anything, but that’s an educated guess.
Removing my website from Google would have very little impact, so I was wondering if I should just do it.
I don’t use Google Search myself—I use Duck Duck Go—but if you do, here’s how to avoid the slop.
The EU is not the FCC. I wish every American tech pundit would read and digest this explainer before writing their thinkpieces.
It’s very common for US punditry to completely misunderstand the EU and analyse it as if it were a US political entity – imagining that its actions are driven by the same political and social dynamics as a protectionist industry within the US.
‘Sfunny, I’d been meaning to write a blog post on exactly this topic, but Tyler says it all …and that’s before Apple’s scandalous shenanigans.
These updated definitions makes sense to me:
- Newly available. The feature is marked as interoperable from the day the last core browser implements it. It marks the moment when developers can start getting excited and learning about a feature.
- Widely available. The feature is marked as having wider support thirty months or 2.5 years later. It marks the moment when it’s safe to start using a feature without explicit cross-browser compatibility knowledge.
On leaving the company, Hixie compares the Google of old to what it has become today:
Google’s culture eroded. Decisions went from being made for the benefit of users, to the benefit of Google, to the benefit of whoever was making the decision. Transparency evaporated. Where previously I would eagerly attend every company-wide meeting to learn what was happening, I found myself now able to predict the answers executives would give word for word. Today, I don’t know anyone at Google who could explain what Google’s vision is. Morale is at an all-time low. If you talk to therapists in the bay area, they will tell you all their Google clients are unhappy with Google.
No argument from me.
On the sad state of Google search today:
How did a site that captured the imagination of the internet and fundamentally changed the way we communicate turn into a burned-out Walmart at the edge of town?
I’m not down with Google swallowing everything posted on the internet to train their generative AI models.
This would mean a lot more if it happened before the wholesale harvesting of everyone’s work.
But I’m sure Google will put a mighty fine lock on that stable door that the horse bolted from.
Wanna get angry all over again?
(Now do Geocities!)
With new or expanded modules for layout, typography, animation, audio (though sadly not speech) and more, it’s possible to specialise in a subset of CSS. Yet when aspects of frontend development not involving JavaScript are seen as ignorable by employers, few will get this opportunity.
Paul shares his big-picture thoughts after CSS Day:
But one CSS conference isn’t enough. This language is now so broad and deep, its implementation across browsers never more stable and complete, that opportunities to grow the community abound.
Google has a serious AI problem. That problem isn’t “how to integrate AI into Google products?” That problem is “how to exclude AI-generated nonsense from Google products?”
AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP’s story contains all the evidence you’ll ever need.
This is a really good oral history of how AMP soured Google’s reputation.
Full disclosure: I’m briefly cited:
“When it suited them, it was open-source,” says Jeremy Keith, a web developer and a former member of AMP’s advisory council. “But whenever there were any questions about direction and control… it was Google’s.”
As an aside, this article contains a perfect description of the company cultures of Facebook, Apple, and Google:
“You meet with a Facebook person and you see in their eyes they’re psychotic,” says one media executive who’s dealt with all the major platforms. “The Apple person kind of listens but then does what it wants to do. The Google person honestly thinks what they’re doing is the best thing.”
Spot. On.
Google is a portal to the web. Google is an amazing tool for finding relevant websites to go to. That was useful when it was made, and it’s nothing but grown in usefulness. Google should be encouraging and fighting for the open web. But now they’re like, actually we’re just going to suck up your website, put it in a blender with all other websites, and spit out word smoothies for people instead of sending them to your website. Instead.
I concur with Chris’s assessment:
I just think it’s fuckin’ rude.
Guess which format is going to outlast all these proprietary syndication formats. I’d say RSS, which I believe to be true, but really, it’s HTML.