Press Releases

The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.

The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands.

To promote a common set of rigorous standards for ethical marketing, the Association of National Advertisers (ANA) today unveiled a comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”

Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers can regularly assess their own programmatic campaigns

The ANA hosted its annual B2 Awards Gala on June 13, celebrating overall excellence and performance in business-to-business marketing.

The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution.

Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories.

ANA’s latest report, “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges.

The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA IQ will be free of charge to the entire marketing community during select weeks throughout the year.

The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising.

A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference.

An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+-inclusive marketing efforts, a new study conducted by ANA found.

Timed to launch at the start of Women's History Month, SeeHer's "Pledge to Embed" campaign is designed to recognize the impact that marketing and media have on the accurate portrayal of women in media and advertising, and the urgent need for these industries to make actionable change.

ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023.