Mobile Marketing

Foot Locker Revamps Rewards Program, Promises Enhanced Mobile App Later in 2024

Foot Locker has enhanced its FLX Rewards program with the introduction of FLX Cash, which allows members to use loyalty program points…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Harps Food Launches In-Store Retail Media via Grocery TV Network

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s…

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for…

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Customer Service is Personal, so Show Me the Love

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024…

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Mobile Marketing

Foot Locker Revamps Rewards Program, Promises Enhanced Mobile App Later in 2024

Retail Media: Everything You Need to Know

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Harps Food Launches In-Store Retail Media via Grocery TV Network

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

It’s Time to Embrace Mobile-First Retail

Marketing Reset: How to Reach Customers Without Third-Party Cookies

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Dollar General Beefs Up Retail Media Offering with Criteo Integration

PayPal Lays Out Plans for New Commerce-Based Advertising Business

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Customer Service is Personal, so Show Me the Love

Despite Higher Prices, Consumers Still Paying Cold Cash for Ice Cream

See + Hear + Get Global Shoppers

2024 Brand Experience Awards: 24 Retail Brands Redefining Interaction, Engagement & Loyalty

Maximizing Retail Success Using Location Intelligence

Commerce Moves Faster on Shopify

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