Digital Marketing

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated…

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this marketplace for makers has…

HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators….

Lowe’s Expands Retail Media Offerings to Include In-Store Audio

Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics, a Mood Media company. Since…

As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore

Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79% of business leaders said…

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI. To do that effectively,…

Bookshop.org Plans Promo to Fight Prime Day Pandemonium

While other retailers launch competing sales around Amazon’s Prime Day in the hopes of riding the ecommerce giant’s coattails, for Bookshop.org, Amazon’s…

In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep up with how, where…

Nespresso Awakens New Coffee Discovery Pathways with Online Quiz

Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association, and they are increasingly…

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

Elton John Empties his Closet to Support AIDS Foundation with ‘Rocket Man Resale’ on Ebay

Elton John, known for his memorable fashion choices, is donating hundreds of items from his closet for an Ebay “Rocket Man Resale”…

TikTok Shop Debuts Social Impact Programs Aimed at SMBs

TikTok Shop has launched a new social impact initiative called SOAR Together (Supporting Our Artisans and Retailers) that is designed to help…

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Digital Marketing

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Lowe’s Expands Retail Media Offerings to Include In-Store Audio

As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore

Retail Media’s Next Wave: Data Portability

Bookshop.org Plans Promo to Fight Prime Day Pandemonium

In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Nespresso Awakens New Coffee Discovery Pathways with Online Quiz

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Elton John Empties his Closet to Support AIDS Foundation with ‘Rocket Man Resale’ on Ebay

TikTok Shop Debuts Social Impact Programs Aimed at SMBs

Despite Higher Prices, Consumers Still Paying Cold Cash for Ice Cream

See + Hear + Get Global Shoppers

2024 Brand Experience Awards: 24 Retail Brands Redefining Interaction, Engagement & Loyalty

Maximizing Retail Success Using Location Intelligence

Commerce Moves Faster on Shopify

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