Site Speed Best Practices to Boost Conversion
This whitepaper explores how having a faster ecommerce website improves conversion. Specifically, this guide is a deep dive on:
- How improving your site speed by a half-second could increase conversion
- Why publicly available data from Google proves that Shopify sites are the fastest in the world
- What makes Shopify’s server infrastructure so strong—and how Shopify is committed to continual innovation and experimentation
