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Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an…

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

Planet Fitness Joins the Retail Media Game

Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the debut of its PF…

Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s…

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Leading Retailers Are Overcoming Analysis-Paralysis

There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some retailers are not acting…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor and cinema) and ��below-the-line”…

Partnership Helps Companies Target Business Professionals Via Personal Data

Versium, an AI predictive analytics solution provider, has formed a partnership with identity resolution provider LiveRamp. The collaboration will enable Versium to…

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liveramp

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Media Networks Beyond Retail: How to Activate Your Right to Win

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Planet Fitness Joins the Retail Media Game

Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers

How Data Collaboration Gives CPGs a 360-Degree Customer View

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Leading Retailers Are Overcoming Analysis-Paralysis

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

Partnership Helps Companies Target Business Professionals Via Personal Data

Despite Higher Prices, Consumers Still Paying Cold Cash for Ice Cream

See + Hear + Get Global Shoppers

2024 Brand Experience Awards: 24 Retail Brands Redefining Interaction, Engagement & Loyalty

Maximizing Retail Success Using Location Intelligence

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