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This year, PRDecoded: Purpose+ will advance the purpose conversation at a critical point in its development, as well as focusing on other crucial issues in the PR industry such as ChatGPT/AI, employee engagement, the future of work and much more.
Go here for the PRDecoded 2023 agenda.
Top story
Winners of the 2023 PRWeek Purpose Awards
The year’s best campaigns and most purposeful organizations and individuals were honored during the live event in Chicago.
Conference coverage
PRDecoded: PR's continuing evolution
Watch the closing panel from this year's PRDecoded Conference featuring prestigious industry insiders and 2023 PRWeek Power List honorees.
PRDecoded: Watch panels featuring David Hogg and Aflac CEO Dan Amos
PRWeek's annual conference took place on Oct. 11-12 in Chicago and featured some of the biggest names in PR and comms.
Picking battles: How brands decide what topics to speak about
At PRDecoded, top communications executives discussed hot topics — which ones they avoid and which ones they take on.
8 top takeaways from PRDecoded
PR pros gathered in Chicago last week for PRWeek’s best and most diverse PRDecoded conference so far.
The PR Week: 10.13.2023 - PRDecoded Purpose+ special edition
Top communications executives and purpose topics from PRWeek’s annual conference in Chicago.
Remembering the people of color that PR left out
Get familiar with figures such as Joseph Varney Baker, founder of the first Black-owned PR firm and Inez Kaiser, the first Black woman to open her own PR firm.
PRDecoded: Day two highlights
The day began with an opening keynote with March for Our Lives and Leaders We Deserve cofounder David Hogg.
Building solid corporate culture means accepting blindspots
Communications leaders from Southwest Airlines, Panera Bread and City of Hope recall lessons learned from COVID-19 and how the pandemic forced them to revisit their culture strategies.
Why every organization needs a ‘disability guy’
Authentic representation is important for every company, experts said at PRDecoded Purpose+.
Why brands need to reach the rapidly growing Latino market
Latino PR pros discuss how to engage with their culture in an authentic, effective way.
David Hogg on how effective communication leads to monumental changes
The Leaders We Deserve cofounder spoke at PRWeek’s annual conference about effecting change through legislation, young people in politics, the NRA and social media.
How Domino’s is working with Gen Z to implement sustainable practices
The chain has been working with a ninth grader through GENYOUth’s Youth Council.
PRDecoded: Day one highlights
Panels on leading with purpose, AI’s reputational threats and engaging Gen Z in sustainability featured on day one of PRDecoded.
Don’t fear backlash in sustainability storytelling — embrace it
Comms leaders from major apparel brands such as Allbirds and Patagonia discuss how companies are being “held back” by fear of sustainability criticism.
How PR pros can prepare for the C-suite and even the CEO chair
Jon Harris, EVP, chief communications and networking officer at Conagra Brands, led a discussion on how communicators can prepare for more responsibility at PRDecoded.