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Latest Corporate News
TimeTo launches 'bystander training' for people who witness harassment
The initiative comes after experiences at Cannes, during which people spotted inappropriate behavior but were unsure how to react.
Global tech firm e& selects agency for sustainability comms brief
Abu Dhabi-based technology group e& has appointed a UK communications agency to develop its purpose-led sustainability strategy, followed by a sustainability plan looking to 2030.
Hewlett Packard Enterprise unifies marketing, comms under Jennifer Temple
Jim Jackson, HPE's CMO since 2018, is retiring in October.
Zendesk hires Google, Expedia alum Sarah Gavin as chief communications officer
Zendesk set up a venture arm to invest in early stage AI startups focused on enhancing customer and employee experiences last month.
Weber Shandwick hires Ben Branham as NY corporate, public affairs lead
Branham has led comms for The Port Authority of New York and New Jersey.
What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. How will this crisis impact the reputation of the brands involved?
Carol Cone on Purpose joins Keep America Beautiful’s Greatest American Cleanup
The initiative is an expansion of the organization’s annual Great American Cleanup for the nation’s 250th anniversary.
Weber Shandwick Collective adds Lucia Domville to capital markets team
She joins from Grayling and Citigate Dewe Rogerson New York, where she led the investor relations and corporate affairs practices.
John Deere pulls back DEI support after conservative influencer accuses it of ‘going woke’
The company will “no longer participate in or support external social or cultural awareness, parades, festivals or events.”
Breakwater Strategy hires Charles Schwab alum Joe Carberry as partner
Carberry was MD and head of corporate relations at Charles Schwab.
Dow Jones files lawsuit against Cision for contract breach
It comes after Cision said it didn’t find a long-term agreement with Dow Jones economically viable and planned to suspend payments.
17 business leaders react to Trump assassination attempt
CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.
Goodyear promotes Doug Grassian to VP, global communications
He oversees Goodyear’s global corporate communications function.
Rosalynn Carter Institute for Caregivers names Milk & Honey as comms AOR
The organization promotes the health, strength and resilience of U.S. family caregivers.
EV maker Lucid Group hires Nick Twork as global comms head
Twork has worked at ONE (Our Next Energy), Renault-Nissan-Mitsubishi, Infiniti Americas, Porsche Cars North America and General Motors.
PGA Tour names Andy Weitz CMCO and EVP, investor relations
Weitz will take on a newly created investor relations role responsible for comms strategy for subsidiary PGA Tour Enterprises.
X appoints Nick Pickles to lead global communications
The social media platform is expanding Pickles’ role as global head of government affairs to include comms.
SharkNinja names Jane Carpenter first CCO
Carpenter joins the household appliance company from retail logistics start-up Veho, where she served as VP of comms.
Warner Bros. Discovery names Robert Gibbs chief comms, public affairs officer
The former White House press secretary and more recently BPI partner will report to WBD CEO David Zaslav in the newly created role.
Roblox taps Xbox’s Jerret West as CMO as it splits marketing, comms
Chief marketing and communications officer Barbara Messing left Roblox last November.
Analysis
A B2B problem to a B2C disaster: Why the CrowdStrike outage is a wake-up call for all brands
Another company’s software glitch to blame? Brands need to be ready to face consumers’ fury anyway.
Ford puts its signature on Detroit renaissance with Michigan Central Station reopening
Michigan Central Innovation District is home to 100 startups and counting. Its centerpiece railroad station was celebrated in a free concert starring Eminem last week.
Harvard stays silent on ‘stay silent’ policy
Smart universities will spend the summer reviewing their crisis and comms strategies after a spring dominated by protests.
Pride is back. Where are the brands?
Many brands are taking a break from Pride this year due to the economy or political opposition to DEI and ESG programs. Advocates are looking for silver linings.
‘Brutal’: PR execs over 50 are wading through a tough job market
Despite decades of experience wrangling crises and leading teams, senior execs are having a difficult time finding new roles due to staff cutbacks, an emphasis on new skills and what they contend is ageism.
CEO Q&A
LiquidSpace CEO Mark Gilbreath on the hybrid work debate
Gilbreath describes the value of hybrid work and how companies can embrace it for a better future.
How Rec Room CEO Nick Fajt runs the digital room where it happens
Fajt powers the platform designed for virtual reality socializing to forge connections in real life.
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Aflac CEO Dan Amos on the value of creating a vision and sticking to it
The supplemental insurance company’s out-and-about duck mascot speaks to its brand and to philanthropy — with one voice.
Just Capital CEO Martin Whittaker believes good things will happen
Whittaker describes how business can turn idealism into purposeful reality.
Marx Realty CEO Craig Deitelzweig on remaking the workplace
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.