Information Links
Latest Media News
Inside the ‘Deadpool & Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and dick jokes.’
Which brand’s 2024 Paris Olympics campaign deserves a gold medal?
Nike, Athleta, FIGS and Nulo have created eye-catching ads around the global sporting event.
The Independent appoints W for US, UK work
The agency will support the publication’s work in the U.S. and U.K. through its integrated Nylon team that operates in both markets.
PR firm Multiply sues Elon Musk’s X for violating trademark rights
The Virginia-based agency claims the platform’s X branding violates its trademarked “X Mark” filed in 2019 and has caused confusion among clients.
TikTokers react to ‘toxic tampons’ study
After a study found lead, arsenic and various other metals in tampons, people took to TikTok to express their anger and frustration.
GM hires YouTube exec for key editorial, creative role
Jessica Wang will be executive director of content strategy at the automaker.
.png)
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Trump accepts Republican presidential nomination; Brands team up with Deadpool and Wolverine; Global tech outage affects airlines, banks and news outlets
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
Gen Zers are turning to TikTok for health advice. What should the app's next move be?
Should the app ban health advice?
What happened when a coffee shop asked customers to pay for food and drinks with personal data
The company behind the PR stunt was Surfshark, a brand of VPN services.
Dow Jones files lawsuit against Cision for contract breach
It comes after Cision said it didn’t find a long-term agreement with Dow Jones economically viable and planned to suspend payments.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Reactions to Biden's NATO conference; Serena Williams calls out Harrison Butker at ESPYS; Dunkin' drops first EP