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Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
How the Supreme Court’s Chevron reversal is shifting public affairs
The new normal won’t just require sharper attention to the courts. The stakes for businesses will also get higher in Congress and across the executive branch, says Narrative Strategies’ Ken Spain.
The election season will affect consumer sentiment — don’t ignore it
If brands are going to make content around the election cycle, it should be comedic, argues Bri Reynolds, social media manager at Lyft.
Spetner: The value of charting your own trajectory in PR
Industry vet Don Spetner on the folly of measuring oneself against others’ progress.
Gen Z seeks escapism not through tech, but from it
If brands want to reach Gen Z consumers, they need to bring experiences out of the phone and into real life, writes Twelvenote copywriter Isabella Bahm.
Is Dot-AI the new Dot-com?
Navigating the intersection of innovation, regulation and valuation, via Finn Partners’ Sabrina Guttman.
Design’s impact on word of mouth marketing in the era of TikTok Shop
When anyone can sell anything for a quick buck, how can brands encourage online discourse to build, rather than undermine, trust?
Gail Heimann’s retirement is a big loss for the PR industry
The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.
When remote work still works best
I moved 5,000 miles to open a fully remote PR office, and it’s not as crazy as it sounds, says Hopscotch’s Laura Crompton.
What the latest presidential debate revealed about engaging Gen Z
How brands and public figures can build lasting, meaningful relationships with this influential generation.
Creating an Afrocentrist future for AI
Generative AI tools are limited to the viewpoints of the people that develop them; it’s vital to embed them with theories like Afrocentricity before it’s too late.
Richard Edelman reflects on Cannes and regrouping after a tough year
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
The hottest influencers you’ve never heard of: your employees
Brands can optimize employees as in-house influencers to showcase a company’s authenticity and culture, 829 Studios PR specialist Kendall Eaton says.
Your LGBTQ+ marketing lacks intersectionality
Here’s how to fix that.
Memes and money lessons
There are no guarantees in investing. That’s only one of the many critical financial lessons many consumers need to learn, says The Bliss Group’s Greg Hassel.
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Avoiding rainbow washing during June
Consumers need to be cautious of championing companies who boast LGBTQ+ allyship with rainbows during Pride but lack tangible support, freelance writer Jessica Mills says.
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Gen Z was the star of Cannes
Brands took inspiration from young attendees at the International Festival of Creativity, Day One Agency senior communications strategist Ravneet Dhamrait writes.
PR finally gets its flowers at Cannes Lions
Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.
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Chipotle's response to shrinking portions underscores brand’s need for platform specific strategy
Edelman assistant account executive Damaryan Benton examines the current TikTok crisis and where Chipotle fell short in its disconnected response.
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Gen Z knows DEI will never die — will the industry take notes?
Dasia Jones, senior account executive for social and digital at FleishmanHillard, advocates for the presence of DEI conversations at Cannes.
Why we can’t let the great rollback win
Cannes is the perfect place to restart the conversation about DEI and progress, says The Sway Effect’s Jennifer Risi.
9 top tips for getting the best out of Cannes
PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.
A letter to 2024 graduates in response to Harrison Butker’s commencement address
Twenty6 PR and influencer coordinator Lizzie Potocsky examines how brands’ divisive response to Butker’s speech catalyzes perspective change.
How communicating with Wall Street defies traditional PR instincts
Inside the mind of the investor, via ICR chief client officer Michael Fox.
PRWeek continues to celebrate Pride in PR
Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.
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