After two years of prosperity in which year-over-year growth of 15% and 19% were achieved, reality bit in 2023 and the PR sector could only grow 3% YOY, just shy of the annual inflation rate of 3.4%.
Then there’s the specter of AI hanging over the industry, a revolution that will rival the onset of the World Wide Web in the late ’90s for impact.
You can read between the lines of our analysis, trend pieces and agency profiles to see which firms are walking the walk as regards AI and which are stuck in talking-the-talk mode. Our Distinction Badges, new for 2024, recognize firms hitting the mark on Innovation, Creativity, Culture and New Business.
While the maxi-quadrennial impact — championed by former WPP CEO Martin Sorrell — of elections, Olympics and Euro soccer championships don’t deliver the big bump to agency revenues they used to, there’s still plenty of meat to get stuck into in 2024 for progressive, creative, brave PR firms.
- Steve Barrett, editorial director, PRWeek
