3 Key Takeaways from Meta’s Q2 Earnings Report: 🤝An estimated 3.2 billion use at least one of our apps daily. 📈AI-powered ads tools are helping customers discover and engage with your brand. 🧵Looking to build deeper connections with your customers? Try WhatsApp and Threads for engaging conversations. Learn more about Meta business solutions here: https://go.fb.me/37pfic
Meta for Business
Advertising Services
Menlo Park, California 288,792 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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WPP’s Jane Geraghty’s biggest bet for the next 12 months is a BIG one! And probably not what you were expecting 😎 Her biggest piece of advice? “Work hard, be kind, and go to the office as much as you can to soak up this crazy industry!” Do you agree?! 👀 Let us know in the comments and click the link for the full conversation, https://go.fb.me/o6np81. Hosted by: Nicola Mendelsohn CBE
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In the age of AI, creative is the new targeting 🎯. Hear how fitness and community brand Gymshark is leveraging creative diversification and AI ad tools like Meta Advantage to reach new audiences. Check out the full interview below with Gymshark Chief Digital Officer Carly Natalizia
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WARC on business messaging - what you're missing and how to harness it With insights from leaders at L'Oréal, PepsiCo, Samsung Electronics, and dentsu our newly launched white paper, in partnership with WARC, explores how business messaging drives value throughout the customer lifecycle - and how your organization can do it right. Read the report below: https://go.fb.me/4cyewe Shekhar Deshpande, Isabelle LAFONT, Laura Burns, Abhishek Jadon, Amanda Morrissey, Rodrigo Menezes, Chrissy D.
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It’s not about upper funnel or lower funnel - you need both to drive performance for your brand. Tune in to our latest episode of Performance Talks with Nicola Mendelsohn CBE to hear how Warner Bros. Discovery tunes in to the voice of the customer to drive Max subscribers and tips for how marketers can make the most of the latest performance tools [HINT: they’re just ingredients - YOU are the chef]. See the full interview here: https://go.fb.me/ztyn68
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🚨 ANNOUNCEMENT: Follow These Tips To Reduce Your Business Ad Cost ↓ Right now, there’s additional 30% Apple Service Fee* for IOS users. 👀That means any in-app spending and post-boosting will be subject to an additional fee. Tip 1: Boost on Instagram or Facebook from your desktop or mobile web browser. Apple can only apply the Service Fee to money spent using the Instagram and Facebook iOS apps. Tip 2: Add pre-paid funds via your web browser to use in the apps. If boosting in the apps is more convenient day to day, adding pre-paid funds to your accounts outside of the apps also avoids the Apple Service Fee. Tip 3: Use Meta Business Suite. The best place to manage all your business marketing activities for Facebook and Instagram — including post boosts and ad spend. Tip 4: Use Ads Manager. Get more detailed ad data and scoot around the Apple Service Fee! 💙 Same Great Advertising Tools… 💰 Avoid Fees! Learn more in our latest blog - link in comments 👇 *Additional fees are not affiliated with Meta. https://go.fb.me/opolm3
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“We live in our fans’ creative universe, and the Meta platforms are part of that because we know that’s where our fans are.” Learn how McDonald's Jennifer Healan taps into the power of culture and community to turn brand fans into loyal customers on Reels.
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Ready to show your customers you're a verified brand? 👀 Meta Verified for businesses has landed in the US! We listened to you and now have four scaled plans based on your needs as part of our expanded test. Every plan gives you a verified badge, plus: ✅ Enhanced Profile tools. ✅ Impersonation protection. ✅ More ways to access dedicated Meta Verified support. Explore a whole heap of benefits to suit your growing business now and in the future. Click the link to discover more & sign up for Meta Verified👇 https://go.fb.me/zpzy6f
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Q: What’s better than being on Meta beach at Cannes? A: Announcing 3 new products to help businesses better assist customers and make their products easier to discover: ⛏️ Messenger now has an AI chat feature, built with Meta Llama 3, to help customers purchase products and get customer support with ease. ⛏️ New business messaging tools to create, organize and send paid marketing messages on Messenger. ⛏️ The launch of the Threads API to enable businesses and creators to share new content at scale. Curious? Check out our latest blog to learn more: https://go.fb.me/rfiqqz
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🌟 During Cannes, Ad Age and Meta held a get-together for new and returning members of The List , a curated group of advertising, marketing, and media leaders. 🏖️ Meta Beach turned into a lively forum for attendees to connect and discuss challenges in the industry and opportunities for the program through the rest of 2024. Learn more and stay updated on The List's key insights and thought leadership here: https://lnkd.in/gFFcExbX Photo by Sean T. Smith 📸
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