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Ever encountered an ad campaign that lingered in your mind, not as a fleeting slogan but as something that felt more like a profound life philosophy? I can think of one in particular…  Apple’s iconic "Think Different" campaign resonated with me deeply.   As a dreamer, it’s the art and science behind this type of campaign that triggers deeper thinking and conversations that I love.  But of course, there’s more than one way to skin a cat, and not everyone will adopt this way of thinking.  That’s why I’m not for everyone.  Often, people will reject my advice because it’s so far removed from what they believe. But every now and then, I get on a riff with someone and their eyes light up. This is almost always followed by being pointed at and them saying something along the lines of "that's it!" or "that's right!" When ideas align perfectly like this, the feeling is invigorating.  So, here’s my two cents: ▶ When it comes to these pursuits, there is no "right" or "wrong", there are ideas, and there is communication. ▶ Spend more time with people on your frequency and less time trying to get others to change theirs. Great things come from this kind of resonance, while on the flip side, forcing connections feels like handing a toddler a drum kit. Have you ever felt such intellectual harmony with someone? What sparked the connection?     #Mindset #Relationships #Connection #Visionary #Advertising 

Hold the front page… We’ve got a bold new proposition: Create ideas, not noise. It’s what makes us attention seekers, for you and your brand. We put ideas front and centre every time. Creativity cuts through the generic shouting match out there. Ideas connect with shoppers and stop scrollers. Most importantly, ideas sell. We’ve had a brand refresh, too, because quite frankly we’re super fired up by our new mission (think less noisy, more ideas-y). So let's celebrate the brilliant ideas out there, not the noise.

Have you ever thought what makes Taylor Swift so popular? No doubt her songs are terrific but, It's her Marketing strategies which makes them a chartbuster. Here are some invaluable lessons we can extract from the pop sensation herself. ✨️ Build a strong Personal Brand. ✨️ Embrace changes & reinvent yourself. ✨️ Build genuine relationships with your audience, fostering trust & loyalty. ✨️ Push boundaries & dare to experiment. ✨️ Put storytelling as the heart of your strategy. ✨️ Stay agile, leverage trends & maximize impact. ✨️ Recognize the power of Partnerships. ✨️ Leverage Social media for pupose-driven marketing. Taylor Swift's marketing playbook offers indispensable insights for brands navigating the ever-evolving landscape. Do take cues from Taylor and Shake it off, fearlessly embracing the journey ahead.🚀 #marketinglessons #innovation #motivation #personalgrowth #brandstrategy #storytelling

You don’t have to be a “Swiftie” to be touched by the impact of Taylor Swift in some way. Taylor Swift was just named TIME magazine's 2023 “Person of the Year,” beating out Barbie, Sam Altman, and King Charles III. Regardless of whether or not you’re a fan of Taylor’s Music, it’s hard to deny her mastery as a marketer and a brand builder. Here’s what we can learn from the singer-songwriter and mastermind marketer: 🐍 Easter eggs: hiding cryptic clues and puzzles in content helps fuel excitement and engagement   🐍 Reinvention: balancing consistency and novelty is vital for sustainable, long-term brand growth  🐍 Surprises: breaking norms and leveraging unpredictability can foster a heightened level of intrigue and interest Beyond her music, Swift's approach sets a new standard for artists and marketers, emphasizing the importance of immersive storytelling, community engagement, and sustained intrigue to create enduring brand experiences. Do you agree with Time magazine’s choice for this year’s “Person of the Year”? Give us your thoughts in the comments. #taylorswift #taylorswiftmarketing #timepersonoftheyear 

Why do brands invest millions into client entertainment every year? According to Meredith Batcheller of Adobe and Sonia Cinnamon of Mastercard, the key is driving reach and relevance for the brand and connecting consumers with their passions. Listen to them in the video below! #SportsBusiness x #LiveEntertainment

🎙️🎙️🎙️🎙️🎙️🎙️ The news and events that resonate will need to be culture worthy vs press worthy. “It's no longer about "Will the media care about this?" but "Will this be relevant for this moment in time and for consumers?" These mic drops from Mixing Board’s Austin mini con are not only important from a #communications perspective. They are critically important in the branding and marketing world. And if anything, the absence of #culture worthy ads for Superbowl 2024, shows us how important it is that brands show up in ways that inspire and connect us. The one that checked those boxes for me? Google Pixel…why? It told a human and emotionally resonant story that was connected to a brand that’s focused on supporting and engaging everyone. That connection is critical in brand, ethos and relevance. See links below to some of my favorite takes on this year’s ads. What resonated with you most with this year’s ads? What didn’t? #culture #brand #engagement

Generations do change and the insight here is that the consumer personality of parents in their 20s is down to earth. Move over polished, shiny, over-priced brands. Get real with your messages on Google, TikTok, Amazon and YouTube. More insights here:

4 lessons #digitalmarketers can take from #TaylorSwift’s #marketing genius 1. Be prepared to build & reinvent your #brand One of the reasons Taylor Swift has remained so successful over the years is her universal appeal. Beloved by young #digital natives and Baby Boomers alike, Taylor Swift’s brand aesthetics and eclectic back catalog offer something for everyone. 2. Place value in the right collaborations & partnerships During her epic career, Taylor Swift has indulged in many musical collaborations that have helped her push the creative envelope while reaching previously unexplored audiences. 3. Storytelling is vital to any successful marketing campaign With a brand image that conveys a bubbly vulnerability, Taylor Swift continues to hold the hearts of her ever-growing fanbase. 4. Embrace emerging technologies to turn heads and improve your efforts In addition to evolving her music and brand aesthetics, Taylor Swift and her team also embrace the power of emerging technologies to remain relevant while gaining an edge on the competition. Digital Marketing Institute #business https://lnkd.in/ewBHkjMi

Here’s a truth about going viral: Once you get far enough outside your usual audience, someone is going to misunderstand what you say. It’s possible for two things to be true: that they’re not taking it the wrong way, AND that you didn’t do anything wrong. You just don’t share the same priorities and points of reference with every single person on the planet, because you can’t. It’s why brand apologies often sound hollow. It’s why arguing in the comments never leads to a deeper understanding. And it’s what makes the world so interesting. Embrace it, accept it, and move on with your day.

Here’s a fresh article that gets to the heart of brand success! ❤ The Taylor Swift example is a great demonstration of how to shape expectations and get your audience engaged. And at Ipsos, we are all about collaboration! 🤝 #Marketing #MarketingStrategy #BrandPartnerships #Authenticity