Jake Richardson’s Post

#tbt to the #BeetRetreat San Juan 🏝🇵🇷 in March, which already feels like a year ago.. although, the sunburn doesn't!... 🌞 😎 ➡️ https://lnkd.in/du68pgtM 📺 The conversation in Puerto Rico centered around advertiser outcomes and how to measure and optimize for them on #connectedTV. Moloco is leveraging our world class #MachineLearning to drive those outcomes in real time. 🗣 IMAGINE: starting your campaign with a BUSINESS goal, and not a contextual one – you know, like you do on search and social – that's what we're building. If you'd like to learn more, reach out! #CTV #streaming #performance #marketing #beetTV #SanJuan #BeetRetreat #Moloco #ML

Another great #BeetRetreat 🌴 in San Juan in the books! The only downside of the week was that it had to end. Great conversations around #CTV 📺 #retailmedia 🛒 #performance 📈 and #outcomes ✅ (and even some heated debates! Thanks to Travis Scoles and Shawn McGahee for bringing the fireworks 🎆 ). But most importantly, some great time spent with friends pushing forward on the CTV industry! Some of the themes that emerged:  1. The dust still has not settled on measurement. Despite talking about measurement since time immemorial, there is no clear currency du jour, and measurement must be tailored to advertisers’ objectives.  2. Outcomes are no longer a nice to have, they are the driving KPI behind media investment. And that isn’t just true for performance marketers. It’s true for #Brand marketing as well.   3. Retail media is not just a buzzword in the space. It is a crucial lever for driving the above mentioned #outcomes in CTV and digital advertising. Great conversation representing Moloco onstage with Emily Kistner Bruce Williams Christopher Feo and, of course, Jon Watts. Looking forward to the next one! Thanks as always to Andy Plesser, Kristy Bauer, Phil Ardizzone and Katy Charles for putting on yet another splendid event with so many great thought leaders. #beetretreatsanjuan #moloco #performancemarketing #ctv

Great writeup by Michael Shields discussing the outcome based future of performance marketing in mobile Apps and in CTV!

Another one! From the sub-zero slopes of Sandpoint to the sunny shores of San Juan 🏝 🥥 🌴 As always, couldn't be more excited to connect with the Beet.TV crew to talk about #machinelearning, #performance #ctv and the future of streaming. Book your flights to the #BeetRetreat and join us.

❄❄❄ Paraphrasing the inimitable Matt Prohaska: *second* time; long time. Another Kochava Summit in the books and what a week it was! ❄❄❄ Folks, this year’s conference had it all: punchy panelists, polar plunges, power-pop performances by THE Jeremy Flynn, and some fresh powder to round it all out. ⛷ 🍻 🌨 🎤 🏔 A HUGE thank you to Charles F Manning, the Kochava team, and the town of Sandpoint, ID for welcoming us all in for an incredible week pushing on the vanguard of #growthmarketing, #measurement and #performance in #mobile and #CTV. Excited to continue to build and grow Moloco and Kochava’s partnership. Jason Howell Aubriana Lopez Mike Hood Adam Fishman David Simon Nathan Pringle-Dressler Dario Sheikh Brian Cox Kimberly Manning Trevor Hamilton Matt Gillis Michael Shields @too-many-to-name Counting down the days 'til next year!

A huge thank you to the Prohaska Consulting team for inviting John Hamilton and me to the party! To learn more about how Moloco is powering business outcomes with world class machine learning reach out.

A little New Year's twofer': 1. Thanks to AppsFlyer for having me over for the guest post. Read about trends in performance CTV here: it's coming, people.. get ready! As the channel sees massive growth in supply, expect to see more and more differentiation on performance. How can CTV and OTT media stand out from the crowd? By driving meaningful results for outcome-oriented advertisers. https://lnkd.in/d6QK_d69 2. At CES this week? Let's chat!