Jake Richardson’s Post

🚀 Unlocking the Power of Connected TV: A Marketer's Guide Ever wondered why your ad strategy needs a dash of CTV magic? 🌟 Connected TV (CTV) is the fastest-growing major ad channel in the U.S., projected to hit $30.10 billion in 2024! Let's break down why this phenomenon is reshaping the landscape and what it means for marketers like us. 📺 Why CTV? 📈 Fastest-growing ad channel in the U.S., set to grow by 22.4% this year. 📺 It's not just about ads on smart TVs; CTV includes streaming devices and services that have become our binge-watching buddies. ⏰ With US adults spending an average of 123.4 minutes daily on CTV, it's not just a channel; it captures attention! CTV Advertising Perks 🎯 Laser-focused precision targeting based on interests, demographics, and viewing habits? Yes, please! 📊 Making campaign decisions on the fly with real-time insights? That's the kind of agility marketers dream of. 🤳 Viewers clicking through ads for more info or making purchases? CTV wins on interactivity, taking ads from viewership to engagement. CTV vs. Linear TV 📈 While linear TV has its moments (hello, Olympics!), CTV is catching up fast with sustained double-digit ad spend growth. 📺 CTV to account for 1 in 10 US digital ad spend dollars in 2024. CTV Ad Shopping Spree 💸 Direct from services or programmatic platforms? The buying process is as diverse as your watchlist. 🔄 Fragmentation limits ad spend growth. Can we get a standardized measurement, please? CTV Demographics 👶 Linear TV declines as CTV rises among Gen Z. Are we witnessing a generational shift in viewing habits? 👩💼 There's wide appeal with over 80% penetration for ages 25-54. The older folks? Not as hooked yet. CTV Titans 🥇 Hulu is leading the way with projected CTV ad revenues of $3.84 billion in 2024. 🥈 YouTube is on the rise at $3.29 billion, flexing its CTV muscles. Can it outshine Hulu? Is CTV the future of advertising? How can marketers navigate the fragmented CTV landscape for maximum impact? #ConnectedTV #DigitalAdvertising #MarketingInsights #CTV #Advertising #MarketingStrategy

📺 CTV, as a performance channel, has the potential to impact mobile user acquisition campaigns positively. In today’s digital landscape, embracing innovation can be the key to success. 🔗 Learn more about CTV for mobile user acquisition in our latest blog post. #CTV #ConnectedTV #UA #UserAcquisition https://lnkd.in/d8kAQJ9b

📺 Did you know that Connected TV (CTV) Advertising is projected to grow by 13.2% globally in 2023? It's quickly becoming a powerhouse in digital marketing. Cloud TV - A CTV platform, presents a significant opportunity for advertisers to reach a wider audience. Read more on our latest blog post for insights and forecasts on CTV advertising. #CTVAdvertising #DigitalMarketing #CloudTVOS #TVOS #SmartTV #SmartTVOS #CTV #Fast #OTT #CloudTV

📺OTT meets CTV - a revolution in the advertising realm! 💡Dive deep into OTT and CTV advertising dynamics and understand their unique strengths and combined power. https://lnkd.in/dwdZfj8x #publishers #programmatic #monetization #adtech #digitaladvertising 

Breaking through the TV screens! Basis Technologies and FreeWheel collaborate to provide advertisers direct access to top-tier connected TV ad inventory empowering Basis platform users with programmatic guaranteed buying capabilities across video inventory from various publishers within the ad ecosystem leveraging FreeWheel's technology network. #publishers #ctv #ctvadvertising #adscholars #programmaticadvertising

The measurement revolution on TV! TrackTV Advertisers now have the power to understand and measure the actions of users across multiple platforms after viewing an ad on Connected TV. Highlights: ✅ Cross-Platform Attribution: Measure the impact of CTV ads on other marketing actions, such as website visits, app downloads, purchases and more. ✅ Sales Funnel Measurement: Track the impact of ads at each stage of the purchase process. ✅ Channel Attribution Analysis: Find out which CTV channels generate the most conversions and sales. Are you ready to take your TV campaigns to the next level? Don't miss our latest blogpost about KIVI TrackTV and discover how to boost your strategies on Connected TV. https://lnkd.in/d2RhGVz3 #CTV #advideo #digitalads #kivi #marketingdigital #anúncios #ads #adtech

"Characterised by its extensive reach and potential for engagement on larger screens, CTV advertising opens up a whole new world of unique challenges and opportunities for advertisers." 💬💻 In our latest blog from Head of CTV, Robby Kraai, he uncovers the sheer potential behind CTV in the #advertising space and debunks some of the challenges that may come with it. 🙌 Have we got your attention? Check it out now: 👀 https://lnkd.in/d9gwwEmG #CTV #ConnectedTV #smartTV #internet #mediadata #OTT #StreamingTV #CTVAnalytics #experts #blogs #websiteblog #technology #brandlift #brandmetrics #metrics

📺 Dive into the world of #CTV and discover how it can supercharge your mobile app growth! 📱💥 Check out one of our latest blog post where we explore why savvy marketers are turning to CTV for driving installs and boosting in-app conversions. Plus, learn all about Jampp CTV and how we stand out from the crowd ;)

“The rise of shoppable CTV ads could also hasten the shift in budgets from linear to CTV. Just in the last year, we’ve seen companies experimenting with directly sold products within specific TV shows across various platforms. This area of digital commerce will continue to grow and experience huge advancements over the next several years. In fact, with its audio and video capabilities, CTV has the potential to turn the television into the household shopping hub in the long run – perhaps even the most highly qualified medium to experience products before purchase. Still, it’s difficult to predict exactly how the growth of shoppable CTV will materialize and which generations will be its biggest driver. Boomers might rejoice that they can get so much more out of their TV, while Gen Z will use CTV as another touch point in their acquisition journeys, which already span multiple devices. As shoppable CTV evolves, it will not only reshape consumer habits, but also the dynamics of advertising and content creation. The future of CTV is nuanced CTV is attracting more ad spend because it’s much more than a simple replacement for linear TV. Its impact is similar to how the smartphone enhanced the capabilities of the telephone: The phone never became obsolete, and we still make phone calls today. Instead, it evolved into a convenient daily companion, offering functionalities beyond mere calls. CTV is similarly poised to transform, rather than eliminate, linear TV, by becoming a complementary platform for both users and advertisers.” #ctv #ctvadvertising #amazon #shoppableTV

As the media landscape evolves, Connected TV (CTV) is becoming increasingly important for brands and advertisers. In the US alone, the #CTV market is expected to reach $30.10 billion by 2024, with leading platforms like Hulu, YouTube, and Amazon driving ad revenues. Traditional TV viewership is declining, making CTV a rising star, especially among Gen Z audiences. With Over-The-Top (#OTT) video and free ad-supported platforms like #Freevee and Shahid gaining popularity, CTV presents exciting opportunities for marketers to engage with their target audiences more effectively. In the MENA region, understanding CTV's changing landscape is vital. While the US leads in CTV ad spend, #Shahid is driving the growth in our region. Staying informed about CTV trends enables MENA marketers to harness this platform for increased brand awareness and engagement in a rapidly evolving digital world. Embracing CTV also means facing challenges and opportunities in ad measurement and performance tracking. With the rise of programmatic ad spend, marketers can utilize data-driven insights for more effective campaigns and better ROI. #MarketingTrends #DigitalAdvertising #MENAMarketing #ctvadvertising https://lnkd.in/dRkSMBcy