At this week’s Tech Learning Series, Matt Doherty and Alberto Leyes of Guideline discussed the unique data they provide to help buyers and sellers understand their own spending and industry trends. #TLS #ProhaskaConsulting #BrandAwareness #Data
About us
We built our reputation as the pioneers of programmatic. Today, we help the industry adapt to accelerating change and vital media and marketing challenges. Why do people work with us? Because media savvy and managing success are inherent to our DNA. We’re unique to the media industry. Unlike traditional consulting firms, we’re all about being personally immersed in the world of digital media, so we truly understand what succeeds and what fails. 98% of our global team have never worked at a consulting firm before joining Prohaska. They've worked in the same operational and management roles for which we advise clients. That's just one reason they hire us. Have a specific problem? We have specific solutions.
- Website
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http://ProhaskaConsulting.com
External link for Prohaska Consulting
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Programmatic Advertising, Digital Sales and Operations, Organizational Change Management, Audience Data Strategy and Productization, Identity, and In-housing Programmatic
Locations
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Primary
450 Lexington Ave
4th Floor
New York, New York 10017, US
Employees at Prohaska Consulting
Updates
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Feeling lost on how to use AI for media buying? Don't. We've helped agencies and we can help you. One agency approached us, aiming to be a leader in data-enabled media, but they faced hurdles with manual operations and outdated automation. Prohaska Consulting stepped in to help. We steered them to integrate AI for efficiency, shift media buying in-house, set revenue targets, and evaluate DSP relationships. We led them to consider offering CDP/consent management for smaller companies and to enhance ad personalization using AI. We helped them succeed. How can we help you? Learn more at https://lnkd.in/dxthyTwu #Marketing #Agencies #ProhaskaConsulting
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We are looking for a VP/Director of Client Strategy & Business Development (full-time or fractional). If you have any referrals, please send them to jobs@prohaskaconsulting.com Learn more about the role here: https://lnkd.in/egyvuYuk #Marketing #Hiring #ProhaskaConsulting
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At this week’s Tech Learning Series, Jonah Goodhart and Chris Morgan of Mobian discussed the current approach to brand safety and proposed a new solution involving AI and machine learning to analyze content at scale. Thank you for sharing your insights! #tls #prohaskaconsulting #engagement #digitalmarketing
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You shouldn’t lose sleep. Doctors will confirm that. But we can help, because it’s one of many things we do. We’ve done it before. Like when a brand needed a new agency that understood both national marketing strategy and hyper-local needs. Prohaska Consulting stepped in to craft and oversee the RFP process that found them the perfect agency partner. And the enhancements to their tech-stack led to sharper data analysis, improved measurement, and more targeted advertising. How can we help you? Learn more at https://lnkd.in/ewGhhSmh #media #agency #brands
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At this week’s Tech Learning Series, Jacob Ross from PebblePost discussed the company's innovative approach to direct mail, combining digital and traditional marketing capabilities for a highly engaging and performance-driven channel. Thank you for sharing your insights! #tls #prohaskaconsulting #engagement #digitalmarketing
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Worried about the end of third-party cookies? Don't be. That's specifically what we do. Like how we helped one premium news publisher revamp their ad game by switching to first-party data collection. Boosted ad revenue by 20%. Helped them become a data-driven powerhouse. Set a new standard. We helped them succeed. How can we help you? Learn more at https://lnkd.in/evuqxBkW #identity #data #publishers
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At this week’s Tech Learning Series, Vlad Strelsov from Attain discussed the importance of data privacy laws and the company's strategy to obtain explicit consent from individuals to use their data. Thank you for sharing your insights! #tls #prohaskaconsulting #dataprivacy #techinsights
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Prohaska Consulting reposted this
Thrilled to continue our 10+ year legacy of groundbreaking, industry-leading teaching at Prohaska Consulting with our new partner Access Intelligence, home to AdExchanger AdMonsters & Cynopsis, & our new training/accreditation program Ad Tech Accelerator for Ops teams & more Buyside & Sellside. We start in Boston 8/5 + virtual & continue thru '24+ https://lnkd.in/e35vgUBM - thanks to Kerry Smith, Becky MBA, Lynne d Johnson, Trish Borrelli, Jonathan Toback, Christopher Cifarelli, Rich Ullman, Ameet Shah, Michael Ouellette - exclusive buy-side & sell-side sponsor/demo opps now available
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Prohaska Consulting reposted this
Later>Never on the post-Cannes gratitude post...a special & full week for Prohaska Consulting. Thanks to teammates Sheila Buckley Lauren Coppin Alison Vacovec & Christopher Cifarelli with me there & to our insightful speakers Christiane De Carvalho, Patrick McCarthy, Moira McKenna, Kumar Amrendra, Mike Brooks, Stephani Estes, & Norm Johnston for our 1st program at our expanded gelato shop takeover thanks to BURT. & Shay Brog - see the comments for our top 5 takeaways from the week coming soon
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