Kimberly Manning

The number one question brand strategists often hear is: "What is brand strategy?" If you’re wondering the same thing, you’re not alone—and we’ve got you covered. ⬇ Our latest blog post breaks down each step of the brand strategy development process, empowering you to create your own. And if you need assistance, House of Five Studio is here to help. Plus, don’t miss our free Brand Strategy Workbook, available via the form at the bottom of this blog post. 🔗 : https://lnkd.in/dPTTaDbA #brandstrategy #brandingagency #digitalmarketing

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🎙️ Dive into the human side of branding with RJ Licata from Terakeet on the #DesignRushPodcast! Discover why real connections trump brand interactions and how leaning into authenticity is reshaping our strategies. Listen now 👇

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Just read this awesome piece on managing projects more efficiently for agencies! If you’re juggling multiple clients and struggling to keep things organized, this article is a must-read. My favorite tip? Leveraging real-time insights for better decision-making. Check it out and elevate your project management game! Well done Agency Soft. #Projectmanagement #Productivity #Efficiency https://lnkd.in/eUCzc3S2

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Brand #communications is like a ladder with 10 steps. And the higher rungs help nonprofits (and foundations!) maximize their funding. But if you’re not even at step one yet — a clear mission — don’t progress up the #marketing ladder. Instead, learn how to level up your comms. Rung by rung. https://lnkd.in/eamHFa3w

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🔥 Hot of the press: deck content, branding, and visual storytelling Need to make your pitch pop with captivating visuals and compelling graphics? Our design team specializes in branding and visual storytelling, building up each slide from scratch to ensure that your deck reflects your brand and effectively communicates your message. 🔗 to submit a service request in the comments #DeckDesign #VisualStorytelling #Pitching

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Audience segmentation helps you delve deeper into understanding what your audiences want and how to differentiate your nonprofit or association. Here are some categories on how you can start to segment your audience, but my advice is to have at least two total segments. No more than five. That will help get you to some really targeted personas!

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In-house agencies have transitioned from being a trend to an indispensable component of the holistic marketing ecosystem. Did you know that 82% of ANA members have already embraced some form of in-house agency within their brands? 📈 There's no one-size-fits-all approach to in-housing. Learn more about Transparent Partners' approach to in-housing here 🔗https://ow.ly/MHj950RU2e4 #TransparentPartners #Marketing #InHousing #BrandStrategy

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Our most recent newsletter: AI Overviews dumbing down search, local branding lessons, social bigger than search for product discovery: 👉 AI Overviews Make Search Worse That's the case being made by Jess Peck in her article, "How and Why Google Made its Own Product Worse." She says that AI is contributing to a decline in overall search quality and reliability ... 👉 Local Branding, SEO Lessons from Ace Miriam Ellis' latest Moz column is about local brand loyalty lessons from Ace Hardware. The column was inspired by a tweet that questioned Ace's continued existence, given its higher prices and more limited stock compared to Home Depot and Lowes. There was a massive customer response praising Ace vs. its larger rivals ... 👉 Social Beats Search for Product Discovery When it comes to product discovery, many SEOs think primarily about Google vs. Amazon. However, according to extensive research from GWI, more consumers are now getting product information and recommendations from social media than from search engines ...

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In our latest episode of the "He Said She Said Razor Branding" podcast, hosts Michael Russo and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company's visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, "Rebranding Made Simple," providing expert insights and actionable strategies to ensure your brand stays competitive, relevant, and razor sharp. Ideal for CEOs, marketing directors, and brand managers. Download your FREE copy of "Rebranding Made Simple." at https://lnkd.in/g9tm3beM. Listen to the full episode by visiting https://lnkd.in/gSbPGKyk. #brandRUSSO #RazorBrandingPodcast

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Exciting changes are happening across social media that could transform how we approach content strategy. Facebook's new "Replays" metric for Reels tracks both initial plays and replays, while Instagram introduces AI-generated stickers and custom images. TikTok focuses on creator rewards and LinkedIn enhances their features with AI job recommendations. Pinterest makes it easy to share your boards as videos to your social channels, and new platforms like Noplace target Gen Z audiences, offering fresh opportunities for engagement and marketing. Read more in our latest blog post.

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Read this Carney article to learn more about the creative process, and which should come first -- the copy or the design. https://lnkd.in/gfSmv5Be #DesignVersusCopy #MarketingStrategy #ContentCreation #DigitalMarketing #CreativeProcess

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Build a strong brand identity for your association in 3 easy steps. Your association's brand is its identity. It communicates what you’re about, the value you offer, and why people should join. Here's how to build a robust brand identity: Step 1 - Define Your Brand: Create a value proposition and define your association's personality. This sets the foundation for why members should join and stay engaged. Step 2 - Develop Brand Elements & Messaging: Consistent logos, color palettes, and messaging are vital. Build personas and craft key messages to maintain a unified voice across all communications. Step 3 - Establish Brand Guidelines: Clear guidelines ensure everyone uses brand elements consistently, reinforcing your brand across all platforms. Ready to strengthen your association’s identity? Dive deeper into these steps and more in our latest blog! https://hubs.la/Q02BQBNl0 #AMS #MembershipMarketing

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*NEW* ep drop titled "Is AI Going to Take Our Jobs?" Co-hosts Sean Patrick and Lindsay Waugh use this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work." As you may imagine, Sean and Lindsay immediately call BS. Check out this lively discussion with The Two Marketeers as they debate the role of AI, what it is good for, and what human elements it cannot replace, at least today. Listen here or wherever you get your podcasts > https://lnkd.in/emWG7EPk #twomarketeers #marketingpodcast #strategyconsultants #marketingstrategy #creativestrategy #digitalstrategy #AI #artificialintelligence

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