Jake Richardson’s Post

🔑 Key stat: Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022. --- 📊 For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter: https://lnkd.in/gZJ95kuT #newsletter #chartoftheday #insights #data #walmart #advertising

I reviewed the financials of DTC’s 1,327 fastest-growing brands, analyzed $5.2T in transaction data from the 4 major credit cards & interviewed 614 executives. Here’s 10 secrets guaranteed to 78.1X your 2023 Black Friday sales. Number 9 will shock you. 1/ Consumers are price sensitive and really want good deals. 2/ Consumers are price sensitive and really want good deals. 3/ Consumers are price sensitive and really want good deals. 4/ Consumers are price sensitive and really want good deals. 5/ Consumers are price sensitive and really want good deals. 6/ Consumers are price sensitive and really want good deals. 7/ Consumers are price sensitive and really want good deals. 8/ Consumers are price sensitive and really want good deals. 9/ Consumers are price sensitive and really want good deals. 10/ Consumers are price sensitive and really want good deals.

❗Sellers - How do you measure profitability on Walmart? 📈 We know it can be great a channel to diversify into, but do you have clear visibility into how the platform impacts your business? 🔧 Our friends over at Merchant Spring have just launched a new analytics tool that helps you gain comprehensive and accurate profitability analytics, tailor the insights to your specific business needs, and compare your profitability across other platforms like Amazon. 💡Looks like a great value add for existing customers and worth looking into otherwise. Has anyone used this tool yet? #ecomcpa #merchantspring #businessanalytics #walmart #ecomerce

👉 The case for Amazon Private Label growth (in US) and Home brands of retailers(in Australia) is not news in the consumer marketing. 👉 While ultimately the consumer will decide what and where to buy, there is a lot to gain in capturing value by symbiotic play between Retailers and Brands. 💡 Informative point if view by EY on data ecosystem mindset among players and how to think about it in the link: https://lnkd.in/eWhwj5XZ https://lnkd.in/e7tfPcbx #consumerinsights #brands #retailtechnology #dataanlytics #marketing

Walmart Connect introduces a fresh Certification program to teach advertisers about Retail Media services. The Retail Media revolution is on 🛍️ Equativ is opening exciting avenues for retailers to monetize their first-party data. 🚀 Why Retail Media Matters: New revenue stream with high-profit margins for retailers (up to 90%) Data monetization through ads and insights Creating exceptional customer experiences Building human-centric relationships 🌐 It's not just about sales; it's about shaping the retail landscape. Embrace the data-driven future! #RetailMedia #DataMonetization #Advertising

With retail media expected to grow 16% annually in the US from 2022 to 2026, competition is heating up. As Amazon faces growing competition, retailers are leveraging digital platforms for new revenue streams and consumer insights. Explore how the retail media revolution is reshaping the industry. https://dy.si/sLdvvZ

Walmart Review Accelerator Program: In the realm of online commerce, customer feedback reigns supreme, dictating product success and reputation. Walmart's Review Accelerator Program revolutionizes this landscape, offering a platform for genuine reviews to thrive. Let's explore how this initiative is reshaping customer feedback dynamics and empowering both shoppers and sellers alike. 🔸 Walmart Review Accelerator Program incentivizes customers for honest product reviews. 🔸 Sellers are charged $10 per incentivized review, capped at 5 reviews per item. 🔸 Eligibility criteria include an active seller account, recent sales, and fewer than 5 reviews. 🔸 Sellers can check item eligibility through the Growth Opportunity section in their Walmart Seller Account. 🔸 Removal from the program is simple: select the item and click "Opt-out" in the Enrolled tab. #walmartmarketplace #Walmartseller #WalmartSEO #WalmartreviewProgram

The more your brand relies on Walmart for sales, the more dramatic your ROAS error will be without Nielsen Market Lift. Learn how Market Lift can unlock key metrics to show the return on your marketing investment and spend your ad dollars with confidence! DM me for webinar details and join us July 10th, 2-2:30P EST. #saleslift #adspend #roas”

𝗧𝗵𝗿𝗲𝗲 𝗻𝗼𝘁𝗮𝗯𝗹𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗿𝗲 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗶𝗻 𝗪𝗮𝗹𝗺𝗮𝗿𝘁'𝘀 𝗳𝗮𝘃𝗼𝗿 🌟 One of the reasons why Walmart is going strong is 𝗶𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻. Amidst rising prices, Walmart has emerged as one of the most affordable choices for consumers. As John Furner, CEO of Walmart US, puts it, the retailer aims to be "the last to go up" in prices, keeping these as low as possible for the longest time possible. As more customers switch to online shopping, the second trend is fed: the 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. More online shoppers mean more efficient delivery routes. CFO John David Rainey calls this "densification," cutting fulfillment costs significantly. Furner says he sees a trend where customers will order online but will come into the store to pick up their order—and then they buy more stuff—almost driving the cost of fulfillment to zero. The savings from these efficiencies fuel the third trend: 𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗽𝗿𝗶𝗰𝗲 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀. Furner observes that there was a significant expansion in discounts, with some 7,000 items now cheaper by up to 45% compared to last year. These price cuts boost not just the value proposition of Walmart but also lure more customers, adding to the amount of growth and savings in a virtuous circle. Read more: https://lnkd.in/gtktCjVM #RetailSuccess #Walmart #Inflation #Ecommerce #PriceCuts #CustomerSavings #RetailTrends #BusinessGrowth #Efficiency

Fall may have just started, but if you’re a retailer, you know the holidays are already underway. @Bluecore has outlined eight of the highest impact strategies to help retailers identify and convert new customers this holiday and nurture them into long-term loyalists. Check them out here: https://lnkd.in/eDPhf6s2