Crumbl’s Post

BAKING NEWS: CRUMBL IS DIVING INTO THE WORLD OF DESSERTS 👨🍳 👩🍳 At Crumbl, innovation is at the heart of everything we do. From our humble beginnings in Logan, Utah, to becoming the fastest-growing dessert chain with over 1,000 locations across the US, Canada, and Puerto Rico, our journey has been fueled by a passion for creating moments of joy and connection through the world’s best desserts. ⭐ Our new offerings, ranging from poke cakes and pies to puddings and cheesecakes, are designed to complement our beloved weekly cookie flavors. This expansion not only broadens our menu but also enhances the Crumbl experience, giving our customers even more reasons to indulge and celebrate life’s sweet moments. 🍪 As we move forward, Crumbl remains committed to setting the standard for dessert excellence. Here’s to innovation, connection, and the sweetest of successes! 💫 https://lnkd.in/gdq8A735

CRUMBL IS USA TODAY’S #1 DESSERT/TREAT CHAIN 🏆 We are thrilled to announce that Crumbl has been recognized as the #1 Dessert/Treat Chain in USA Today’s prestigious Readers' Choice Awards for the second consecutive year. This achievement underscores our commitment to delivering exceptional desserts and culinary experiences nationwide. ✨ “Two cousins tirelessly tested recipes until they created what they thought was the world’s best chocolate chip cookie,” says the USA Today article, “and the first Crumbl store debuted in Logan, Utah, in 2017. Expect that award-winning milk chocolate chip cookie on every menu across all 50 states as well as chilled pink sugar cookies and others inspired by desserts like brownies, cake batter, and dulce de leche.” 🍪 "We are honored to receive this recognition from USA Today readers," said Jason McGowan, Co-Founder and CEO of Crumbl Cookies. "This achievement reflects the dedication of our team and the loyalty of our customers, who inspire us to continually innovate and exceed expectations." 🎉 The "10 Best'' awards by USA Today highlight outstanding establishments across various categories, making this recognition a significant milestone in the culinary industry. Crumbl emerged as the top choice among esteemed competitors, solidifying our position as a leader in the dessert sector. 🖤 Discover why Crumbl is celebrated as the best Dessert/Treat Chain by visiting our website at www.crumblcookies.com. Join us in celebrating this achievement and experience our delicious dessert offerings at a Crumbl location near you.

FROM AN IDEA TO THE OVEN: TOFFEE CAKE 🧡 If you’ve been tasting Crumbl lately, you might have seen some new additions to the menu. Not only are we interested in continuing to provide the world’s best cookies, but Crumbl is committed to providing the best desserts as well! As the latest dessert offering, Crumbl presents Toffee Cake, available this week only! It’s offered in single and shareable serving sizes, just in time for Father’s Day gifts and gatherings. 🙌 When Crumbl introduced new desserts earlier this year, one of the first creations was Tres Leches. The Tres Leches cake was so well loved, we wanted to make another poke cake to offer customers! As an established dessert, we set out to make the best version of Toffee Cake in the market. In the process, our team invented a new tool to help soak the cake, and don’t worry, more poke cakes are coming! 👀 Crumbl continues to play around in the kitchen with more cookies, limited-time offerings, and desserts to come! What dessert would you like to see on the menu? Let us know in the comments below! 💬

Sit Back, Crumbl has the Snacks! In its early days, Crumbl offered only Chocolate Chip cookies. As the bakery grew and developed more flavors for cookie connoisseurs, the menu took on a unique twist: the weekly rotating menu. When the rotating menu was introduced in 2018, Crumbl began to surprise and delight their customers with new twists on old favorites by offering different flavors each week. 🍪 Now, besides a growing variety of desserts, Crumbl has something new to bring to the table: Cookie Dough Bits. In addition to the rotating menu, Crumbl has delicious edible Cookie Dough Bits packed with irresistible semi-sweet chocolate chips that are perfect for snacking. 👨🍳 https://lnkd.in/gWD8g7-v

Crumbl Recognizes 55 Teachers in Honor of Teacher Appreciation Day 🍎 Teachers are the secret ingredient to success. 👩🍳 Following an overwhelming response from communities to recognize their local educators, Crumbl is happy to announce the recipients of the Crumbl Teacher of the Year Award. This recognition is in honor of National Teacher Appreciation Day, showcasing the dedication and impact of educators across local schools. 🏫 From a pool of over 60,000 nominations, these remarkable teachers have been carefully selected for their extraordinary commitment to their classrooms. Their tireless efforts, as highlighted by parents, students, friends, and fellow faculty members, have not gone unnoticed. The 55 educators were honored with a Crumbl cookie party for their class, a cash prize, a certificate, and gifts to share among their students. 🏆 Crumbl extends sincere appreciation to all teachers for their invaluable contributions to the lives of students. Congratulations on another successful school year! ☀ View the full list of recipients here: https://lnkd.in/gUZwwEA2 View a short video here: https://lnkd.in/ggNt6mha

CRUMBL’S MINI MONDAYS™ In response to overwhelming demand, we're thrilled to announce that Mini Mondays™ will continue! Now going strong into our second week, both our Mini and Large Cookies are available for purchase every Monday at Crumbl stores nationwide! 😋 Sample all six flavors of the week with the convenient 6-Pack of Mini Cookies, or choose from our adorable 3-Pack or 12-Pack Mini options! The iconic Pink Box has never been cuter! 💖 Don't miss out on the Mini Cookie craze! Which size will you be ordering today? 🍪

CRUMBL OPENS 1,000th STORE! 🥳 We’re thrilled to share that we've opened our 1,000th store! 🎉 When Jason McGowan and Sawyer Hemsley opened the first store in 2017, we only offered Milk Chocolate Chip cookies. Since then, not only have we opened 1,000 stores, but we’ve also launched hundreds of different cookies, developed new desserts, created a chart-topping app, and most importantly — become part of communities all across North America. 🍪 We’re grateful for the growth we’ve experienced and the many people who’ve helped us get here. We could not have gotten here without all the hard work and dedication of our Franchise Partners. They’re the ones on the frontlines ensure that each friend or family member that walks into a Crumbl store is taken care of. 💕 We’re blown away by the customers and loyal fans who’ve been cheering us on all along the way. Your feedback, reviews, and requests make us better each day. Most of all, we have loved hearing all about how Crumbl has been part of your meaningful moments. 🤗 Thank you for being part of our journey; we cannot wait to see what’s next. 🌎 In honor of opening 1,000 stores, here's a throwback to opening day at our first store. 👇

CRUMBL 🤝 OLIVIA RODRIGO We’re excited to announce an official partnership with 3x GRAMMY® award winning singer/songwriter Olivia Rodrigo and to unveil our first co-branded celebrity cookie—Olivia Rodrigo’s GUTS Cookie. This exclusive cookie is inspired by Olivia's 2024 GUTS Tour and the global impact of her music. 🎶 As our team developed the partnership, they brainstormed ways it could elevate and enhance the experience for fans and customers. This one-of-a-kind cookie will follow Olivia throughout her tour. The cookie will be exclusively available at Crumbl stores near each of the North America stops during the sold-out GUTS World Tour and will be available at all Crumbl locations from August 19th to 24th as the tour ends. 💜 "This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience,” says Sawyer Hemsley, Chief Branding Officer and co-founder of Crumbl. 💕 Consumers can stay updated on tour locations and cookie availability via the Crumbl App and Crumbl’s social media channels (@crumblcookies). 👀

INTRODUCING….. OUR NEW TRES LECHES CAKE ✨ A few weeks ago, we introduced our Cinnamon Squares, our first non-cookie dessert, and loved watching consumers fall in love with such a tasty creation. This week, we’re excited to launch another exciting non-cookie dessert: Tres Leches Cake. 😋 It’s not a cookie—its a cake. It’s a light, fluffy vanilla cake soaked in a classic tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🥛 We’re amazed at the ways our RnD team continues to bring new and exciting things for you and your family to enjoy. 🤗 Tres Leches Cake is available this week only and can be purchased on its own or added to a regular box of Crumbl. 💕