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CRUMBL 🤝 OLIVIA RODRIGO We’re excited to announce an official partnership with 3x GRAMMY® award winning singer/songwriter Olivia Rodrigo and to unveil our first co-branded celebrity cookie—Olivia Rodrigo’s GUTS Cookie. This exclusive cookie is inspired by Olivia's 2024 GUTS Tour and the global impact of her music. 🎶 As our team developed the partnership, they brainstormed ways it could elevate and enhance the experience for fans and customers. This one-of-a-kind cookie will follow Olivia throughout her tour. The cookie will be exclusively available at Crumbl stores near each of the North America stops during the sold-out GUTS World Tour and will be available at all Crumbl locations from August 19th to 24th as the tour ends. 💜 "This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience,” says Sawyer Hemsley, Chief Branding Officer and co-founder of Crumbl. 💕 Consumers can stay updated on tour locations and cookie availability via the Crumbl App and Crumbl’s social media channels (@crumblcookies). 👀

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Hey Sawyer! Can we get a crumb trail on where she is going......or where she had been. (kinda like Hansel & Gretel). I think it would be a great addition. Unless that's considered stalking by the media???? Thoughts? Post as the tour unfolds.

Drew Childress

Enterprise AE | Tech Expert so you don’t have to be

5mo

Crumbl is an example of a company executing on all cylinders. The app, the storefront, the employees, the marketing, and the branding is just flat out superb. Your promotions are fun and genuinley well thought out. Don’t ever lose that magic 👌🏼

Marc Stefonowicz

Senior Account Executive | New Business Development, Media Sales, Account Management

5mo

Wow, what an exciting partnership announcement! Congratulations on teaming up with Olivia Rodrigo for the GUTS Tour and introducing Olivia Rodrigo’s GUTS Cookie. It's fantastic to see how you're merging music and culinary creativity to enhance the fan experience. Looking forward to trying out this exclusive cookie at Crumbl stores during the tour stops. Can't wait to indulge in the delicious flavors inspired by Olivia's music! 🎶💜

Alyssa Eastman

Student at Homeschool

4mo

wish she was handing out crumbl cookies instead of handing out the things she’s handing out right now

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Alexis Fabian

Versatile Marketing Professional | Committed to Driving Valuable Results, Enhancing Brand Presence, and Creating Personable Brand Experiences

5mo

Not only is this such a fresh and fun idea, but also an awesome way to provide an additional experience for Olivia's fans that will tie their cherished memories back to the Crumbl brand!

Layla Donis

Product Manager | Certified IIBA Agile PO | Product led enthusiast | DEI Advocate

5mo

this is ✨ marketing ✨

What a clever collab!! Love it 💗

Brent Niccore

Business Development Manager at TundraFMP Restaurant Supply | Rad Dad

5mo

But she lost her drivers license?!

Jordan Adkins

Milwaukee Brewers-Ticket Sales Representative

5mo

This is a great idea! I want one!!

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