Alexandra Soldan’s Post

#Cannes2024 starts next week and I am looking forward to my first time attending this event! ☀ We have a lot of things planned, but I am most excited about our Women in Ad Tech breakfast taking place on Tuesday morning at 10am where together with my colleagues Leela Fallah and Durrah Taqiah will be chatting about the ever-evolving landscape of industry hot topics, such as privacy, consent, AI, data, and sustainability and the challenge we all face of maintaining long-term engagement and preventing these critical issues from fading into obscurity. How can we keep the fire alive and ensure that these topics continue to receive the attention and innovation they deserve when the next big shiny thing comes up? Join us and let's create some practical next steps together. Check out all the events we plan at the eyeo townhouse: https://lnkd.in/ej4B-5_C #Cannes2024 #Cannes #eyeoXCannes #AdFiltering #Publishers #Advertisers #UserExperience

Did you know that Ad Filtering is the secret to balancing user experience with monetization? #adfiltering #userexperience #monetization #AdFilteringGuide2024

Thank you AdMonsters for sharing all these unique perspectives! International Women’s Day is a special moment, but let’s celebrate unique voices of women all day, every day! ☀️

I am hiring! 🌟 Do you care about an internet which is fair for everyone and want to play a pivotal role in ensuring successful product launches to both B2B and B2C audiences? We have exciting plans for the years to come! Come and join us on our exciting journey! 🚀 #hiring #gotomarket #marketing https://lnkd.in/eDMNxX38

Starting the week inspired after an incredible week at Advertising Week in New York last week! 🚀 This year’s conference highlighted a wide array of topics, but one that truly stood out was the topic of AI in marketing and the many sides of it. For example, we explored how machine learning and data analytics are redefining the way we understand and engage with our target audiences. The discussions on predictive analytics, personalized customer experiences, and the future of programmatic advertising were eye-opening and inspired us to implement some of the practices we heard in our day-to-day work. Sustainability was another pivotal theme, underlining our responsibility as an industry and the theme of "progress not perfection" was again highlighted. It’s inspiring to see how the industry is acknowledging this topic more and more. Last but not least, I am grateful to have connected with so many inspiring people at the AdNetZero Happy Hour (which we hosted together with SeenThis), at the AdTech evening event hosted by Sigma Software Group and at the cocktail evening by Campaign US. Throughout the week, together with my eyeo colleagues, I took the opportunity to discuss our mission and purpose, emphasizing our commitment to transforming the internet into a trusted, sustainable and accessible place. Our new positioning and messaging was well-received, and the feedback we received further solidified our belief in its potential to create meaningful connections with our audiences. I’m truly excited about the future of our industry! The discussions and connections made at #AdvertisingWeek2023 were invaluable. Let’s continue to collaborate and shape the internet together!  #Advertising #AIinMarketing #Sustainability #DataDriven #PurposeDriven

Looking forward to Advertising Week next week: a great place to connect with our industry, attend thought-provoking sessions and engage in insightful conversations. If you'll be in New York too, let me know! 🍎 🗽

I am very excited about today's milestone! Our refreshed brand is live and and it is all thanks to my team and our agency Fork Unstable Media who have been working hard in the last months to make it all happen. And if you are at DMEXCO - Digital Marketing Expo & Conference this week, pass by our booth in Hall 7 E36 to see it all in action and learn about ad filtering over the best local filtered coffee :)