“Not all Snapchatters are Gen Z, however 90% of Gen Z are on Snapchat.” Global Head of Research at Snap Inc., Aarti Bhaskaran explains the unique insights her team has into the mind of #GenZ given how many of them spend time on the platform. In the second episode of our podcast, she shared insight into the unique 'why' behind the young generation’s views on sustainability. You’ll also hear the surprising truth about the emissions of Snapchat Lenses and how growing up in India shaped the way she takes climate action today. Listen to the full episode on your favorite podcast app: 🎙️ Spotify - https://lnkd.in/edwdqFAU 🎙️ Apple Podcasts - https://lnkd.in/ePsuYbVx 🎙️ Scope3’s Blog - https://lnkd.in/eNBNGTCP #digitalmedia #sustainableads #greenmedia #sustainablemarketing
About us
Scope3 is the source of truth for supply chain emissions data.
- Website
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http://www.scope3.com
External link for Scope3
- Industry
- Software Development
- Company size
- 51-200 employees
- Type
- Privately Held
- Founded
- 2022
Employees at Scope3
Updates
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The energy demands of AI are massive. Last week Mi3Australia spoke with our CEO Brian O'Kelley on the topic to put the problem into perspective: "We are just entering the next phase of the conversation, which is ‘if Ad Tech is 7 million tons of carbon. AI is 70 million tons. It's 10 times bigger." So what does that mean for marketers experimenting with AI or those already incorporating it into their strategies? Read the full piece for what they should consider and how Scope3 plans to continue supporting the industry as we all work to build a more sustainable ecosystem: https://lnkd.in/e4wfgmXF
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"In all areas of life, we’re birds of a feather." 💚 🐦 Right up there with the most iconic of duos, it's obvious why two of the very best are the 'dynamic duo' featured this week on Mumbrella. We're incredibly lucky to have June Cheung and Joanna Georges at the helm of our APAC business. Read about their 10+ years of friendship and professional collaboration, and what led them to teaming back up at Scope3: https://lnkd.in/g7XkikGb
Dynamic Duos: 'In all areas of life, we're birds of a feather'
https://mumbrella.com.au
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To reduce waste, both in carbon and ad dollars, brands should consider three factors: more precise insights, accurate measurement and setting a clear set of priorities. Read read Brenda Tuohig's tips on how exactly to do that in the latest edition of The Current.
Inside this edition of The Current: - Breakdancing and programmatic advertising are just a few of the firsts at the 2024 Paris games. We explore the opportunities for buyers and brands of all sizes during the upcoming games. - Outdated keyword blocklists and fears for brand safety may prevent advertisers from engaging with key moments in the news cycle. - We spend 5 minutes with Spotify’s Emma Vaughn to explore the company’s video strategy, what’s resonating with audio listeners and the innovation that will most transform the industry. - In a recent op-ed, Scope3’s Brenda Tuohig reveals three ways brands can be more sustainable while helping their campaigns. #programmatic #advertising #livesports
Olympics level the playing field for brands
The Trade Desk on LinkedIn
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Interested in a behind the scenes look at how the GARM sustainability standards came to be and what to expect in the next evolution of the framework? WFA's Robert Rakowitz and Ad Net Zero's Anthony Falco joined us to cover all that and more in an candid fireside chat recently. Moderated by our own Gabi Kay, the conversation explored: 💡 How the framework is designed to easily work with the huge variety of marketing channels and strategies in use today. 💡 What leading advertisers are doing to get started quickly and effectively. 💡 Plans to ensure that the framework is able to ladder up to corporate emissions reporting standards for any organization looking to achieve net zero. Listen the full conversation on your favorite podcast app or read the transcript on the Scope3 blog now: 🎙 Apple Podcasts - https://lnkd.in/eCXdEN72 🎙 Spotify - https://lnkd.in/edme2gGN 📗 Scope3 Blog - https://lnkd.in/eZ5mtsjH #digitalmedia #sustainableads #greenmedia #adtech
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Scope3 reposted this
In partnership with Scope3 we're continuously improving our sustainable media offering to help our clients to meet their sustainability goals. We're excited to announce that TripleLift now offers Carbon Compensation as an optional addition to any Green Media Product powered by Scope3. Carbon compensation allows advertisers to offset total campaign emissions, ensuring your campaign is as close to net zero carbon as possible while investing in high-quality carbon removal projects to reduce climate impact. Learn more about Carbon Compensation and our partnership with Scope3, with more exciting updates to follow. https://hubs.li/Q02G-dwC0 Explore how Scope3 is decarbonizing the industry ➡️ https://hubs.li/Q02G-f1l0 #sustainability #adtech #programmaticadvertising #carbonemmisions #zerocarbon #climatechange
Green Media Product Deals with TripleLift and Scope3
resources.triplelift.com
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Leaders in sustainability come from every corner of the ad industry, even when it’s not officially part of their title. Our podcast mini series features many of those voices, starting with Yahoo’s Chandra Cirulnick Listen to our first episode to hear Chandra share stories about her personal connection to the sustainability movement, and learn why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization. Find it on on your favorite podcast apps: 🎙 Spotify: https://lnkd.in/eAQu9Y2P 🎙Apple Podcasts: https://lnkd.in/en7geUmH #sustainablemedia #greenmedia #digitalads #adtech #sustainableadvertising #sustainablemarketing
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Brands like Sanofi and agencies like IPG are all in on activating media more sustainably, and in a way that improves campaigns. How are they doing it? They're focusing on the positive correlation between performance and lowering carbon. That starts by ridding campaigns of waste -- whether that waste is in carbon or ad dollars. Scope3 Chief Commercial Officer Brenda Tuohig shares her tips for navigating the new math of media waste reduction in the latest edition of The Current - read it now: https://lnkd.in/gRDGx7Pa #sustainablemedia #greenmedia #adtech #digitalmedia #sustainableads
The new math in media waste reduction | The Current
thecurrent.com
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Scope3 reposted this
Scope3 is a company with a mission to decarbonize the media and advertising industries. Co-Founder & CEO Brian O'Kelley answers some questions on reducing carbon emissions among other related topics. https://lnkd.in/e7Ch2g-P
Six Questions For Brian O’Kelley, CEO And Co-Founder, Scope3
social-www.forbes.com
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We couldn’t be more excited to support Adloox commitment to helping advertisers improve sustainability across media buys. Adloox collaboration with Scope3 provides clients a solution for measuring advertising carbon emissions, while still delivering the results they expect.
Great news for sustainable media buying: Adloox brings Scope3's Carbon Emissions Data to its ad verification platform, helping advertisers improve sustainability across media buys! 🌿 https://bit.ly/3xvoPxL Working with Scope3 is a natural next step in our commitment to reducing inefficiencies in the digital advertising ecosystem. Scope3 brings an additional level of granularity that enables us to optimize our clients' campaigns even further. "Having carbon emissions data available directly within the platform where marketers manage their campaigns is powerful. By putting Scope3 data alongside all the other metrics brands are optimizing toward, sustainability becomes embedded into how we work, and that's exactly what's needed to decarbonize." said Brian O'Kelley, CEO and Co-Founder, Scope3 Learn more 👉 https://bit.ly/3xvoPxL
Measure Ad Carbon Emissions with Scope3 and Adloox