Where user choice meets revenue growth. Our award-winning technology, powered by Blockthrough (an eyeo Group subsidiary), enables publishers to monetize 350 million ad-filtering users via existing programmatic sources, such as header bidding, direct demand, house ads, Amazon and Google AdX, as well as our own SSP seats, including nonintrusive implementations of in-content formats and ad refresh that are compliant with Acceptable Ads Standard. Generate more revenue and curate a great user experience with just one line of code. Learn more about our solutions for publishers: https://lnkd.in/dPMuJSZj #publishers #userexperience #brandtrust #revenuegrowth
eyeo
Technologie, Information und Internet
Berlin, Berlin 7.112 Follower:innen
Creating balanced online solutions for users, publishers, tech providers and advertisers
Info
With multiple brands across the ad tech space, eyeo is dedicated to a balanced online value exchange for users, browsers, advertisers and publishers. By building, monetizing, and distributing ad-filtering and programmatic technologies, we create solutions that allow all members of the online ecosystem to prosper. Our ad-filtering technology powers some of the largest ad blockers on the market, like Adblock Plus and AdBlock, and is distributed through partnerships to millions of devices. There are currently 350 million global ad-filtering users who see nonintrusive advertising that is compliant with the independently established Acceptable Ads Standard. To learn more, go to www.eyeo.com
- Website
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https://eyeo.com/
Externer Link zu eyeo
- Branche
- Technologie, Information und Internet
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2011
- Spezialgebiete
- ad blocking, Acceptable Ads, funding content, privacy, ad filtering, distribution, sustainability und adtech
Orte
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Primär
Prinzenstraße 34
Berlin, Berlin 10969, DE
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Lichtstraße 25
Köln, NRW 50852, DE
Beschäftigte von eyeo
Updates
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Privacy now surpasses online ads as a top frustration for ad-filtering users and according to our study with GWI in 2023, 96% of those users are taking steps to protect their privacy. While the overwhelming majority are taking some action to protect it, they are not necessarily using privacy software yet – leaving untapped potential to give users what they need to have both personalization and privacy. Learn more about these user insights in our blog https://lnkd.in/eg3jDDbt #userexperience #privacy #eyeo
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Have an innovative idea or project around ad filtering, Web3 privacy challenges or the final stages of the MV3 transition? We’re also open to new ideas! Submit your proposal for AFDS 2024 by 31 August and share your insights with the world! 🗣️ #AFDS2024 ➡ https://lnkd.in/gHEanS-q
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Advertising has the power to make or break a brand. Users from a 2023 GWI survey (Mobile Phone & Ad Behaviours - Oct '23 Zeitgeist) noted these as the top three ad qualities that most negatively impact their view of a brand: - Ads not relevant to me - 38.1% - Ads that block content I’m trying to access - 40.2% - Too many ads - 59.3% Find out how ad filtering can help you build brand equity and reach a valuable audience on mutually agreed terms in our advertiser’s guide to ad filtering. https://lnkd.in/gwE5bi7x #advertisers #userexperience #AdFilteringGuide
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Unlock the value of 350 million ad-filtering users who are digital-first and purchase-decision makers. Find out more about this receptive audience in our blog “Who are ad-filtering users?” https://lnkd.in/eQieYd7x #userexperience #adfiltering
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The Ad-Filtering Dev Summit is back for its seventh installment! Join us this October 24 and 25 in Berlin with co-hosts AdGuard. Meet old friends and other like-minded people from all over the world who are transforming the internet experience for the better. The call for papers is now open! Read our latest blog for all the details. We can’t wait to hear your ideas and hope to see you on stage in October. https://lnkd.in/gPzJb3S9 #AFDS2024 #fairinternet #adfiltering
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How can a browser deliver a positive user experience, with ads and without compromising user privacy? A positive user experience, the cornerstone of building trust between the user and the browser, comprises factors like seamless browsing, browser performance and the display of ads during each session. Founded in 2016, Aloha Browser has created an ultra-secure mobile-first private browser that is easy for everyone to use. Aloha’s founders decided ad filtering would be the best way to deliver an acceptable user ad experience without compromising privacy or browser performance. Read the eyeo x Aloha case study to learn more about how this partnership allowed Aloha to deliver on user experience while focusing its resources on building more privacy-focused features to ‘wow’ its users. https://lnkd.in/eMjnmfAU #userexperience #alohabrowser #adfiltering #innovation
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Start making advertisements people talk about. Auto-play video ad formats may be popular with advertisers but are rated the most annoying by users (Statista, 2021). Instead of the last-click approach, look at a multi-touch attribution model that contains elements of attention and purposeful interaction. Leveraging static creatives with a user-initiated video element, for example, clearly respects user choice and when a person clicks it means that want to engage with the brand. “It’s not an ad, but an ‘add’ to your life. It’s a different way of looking at media and intersecting ourselves in the conversation.” -Kaleeta McDade, VML in a Campaign US Panel last month. For inspiration and more insights on how to put people and creatives first, check out the full article in Campaign US. https://lnkd.in/g8UWC5JC #userexperience #creativeads #advertising #adfiltering
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Want to make a big impact? We’re #Hiring! Engineers, HR, product leaders, data scientists and more! Join our global team in transforming the internet into a trusted, sustainable and accessible place for everyone. https://eyeo.com/careers #techjobs #recruiting #remotework
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MV3 is here and we’re ready for it! Our ad-filtering extensions are among the first to embrace Manifest V3, ensuring our users can continue enjoying their favorite extensions across all devices and platforms. “Keeping our ad-filtering technology up-to-date is paramount to our user base for their experience and privacy, and our numerous partners who rely on it for a fair value exchange. As soon as MV3 was announced our team of dedicated engineers got to work to ensure our tech would stay best-in-class. The goal was that once MV3 was finally implemented, our users and partners wouldn’t even notice the difference. But in the background, our teams put in years of hard work, overcoming various challenges to accomplish this monumental feat. “ Read more in our latest blog: https://lnkd.in/gZyzj_ap #ManifestV3 #MV2 #adfiltering #userexperience #techinnovation #MV3