Blockthrough reposted this
Merci beaucoup Cannes 2024! The festival is wrapping up and we are leaving here with connections, insights and plans for the future. We’d like to highlight how collaboration and user centricity are vital to tackling challenges faced within the industry and the internet at large. This week in Cannes, we connected with industry leaders to spread our message of why a user-focused internet means long-term success for publishers, advertisers and tech solution providers. Over the past few days of breakfast sessions, meetings and apéros in our Cannes townhouse, we focused on the importance of ad filtering and user-first strategies – how we can spark creativity within limited ad formats and how leaders in the ad tech space can collectively continue important initiatives, like conscious advertising, driving consumer behavior changes and ad inventory quality. We walk away from Cannes with a better understanding that we need to focus on the user and truly collaborate in order to drive real change on extensive issues like sustainability, privacy and brand safety. These are essential to transforming the internet into a trusted, sustainable and accessible place for everyone. #adfiltering #eyeoXCannes #Cannes2024 #usercentricity #collaboration