eyeo’s Post

Manifest V3 is officially here and our technology is ready. eyeo’s ad-filtering extensions are among some of the first web extensions to adopt MV3 so our users can continue using their favorite extensions across all of their devices and platforms. While MV3 introduced fundamental changes to the way extensions work, we wanted it to go unnoticed by our users and various partners who rely on it for a fair value exchange. Read this blog for the details on how our team overcame a series of challenges to ensure a seamless transition to the new framework and how to join a session with the engineers who made this happen. https://bit.ly/3Lnl7tr #MV3 #adfiltering #UserExperience #TechInnovation

Why should consumers be excited about web3? Matt Miesnieks talks about a potential scenario where companies' incentives are aligned towards serving the user, rather than serving the advertiser. #web3community #augmentedreality #immersiveexperiences #digitalreality

Empowering Web3 Adoption: The Five Pillars Revolutionizing Online Interaction and Identity 1 If successful, Five Pillars could accelerate Web3 communication for billions. 2 Aiming to be an on-ramp for the next generation of users. More Info. https://lnkd.in/dy7TF8Wb #trending

The freemium model gives users basic access for free but charges for premium features or an ad-free experience. Users can pay a one-time fee or subscribe for the extras. #monetization #appmarketing #FoxData #buildinpublic #dev #androiddev #iosdev

Tech troubles got you scratching your head? 🤯🔍 Don't fret! If you're feeling lost on how to audit your tech stack or wondering if your platforms are really up to the task, we've got you covered. Check out this handy worksheet to assess your tech stack and take notes on strengths, weaknesses, and scalability. 📈💻 Let's optimize your digital game! 💪🚀 #TechAudit #DigitalStrategy Link here - https://lnkd.in/gbx5PtdK

🚀 Exploring Real-Time Communication: SSE vs WebSockets 🔄 Dive into the world of real-time communication protocols! Learn when to choose SSE over WebSockets and vice versa for seamless user experiences. For more insights, check out the full article here. (Note: The link will be provided in the comments.) #SSE #WebSockets #RealTimeCommunication

Most of my colleagues and friends know that I'm a big fan of the IAB Tech Lab's #Open #Measurement #Framework and its related #SDKs, as it provides a standardised, uniform #interface that enables #thirdparty #vendors to measure many aspects of online campaigns, most noticable #video #viewability. Although the Framework does exist for a long time and many vendors, #videoplayers and #platforms have come up with their own OM SDKs - smartclip, Seven.One Entertainment Group, Google, JWP (JW Player), Brightcove, Bitmovin to name a few - this is not a guarantee for measurement to function, even if they meet the technichal requirements. It's the IAB Tech Lab's #compliance #certification #process that makes the underlying magick work, as - without prior approval by the industry body - some vendors will not deem impressions coming via the respective SDKs as "qualified for measurement", thus preventing i.a. video viewability results from showing up in the vendors' #dashboards. As an example - Moat / Oracle states clearly in its blog post (https://lnkd.in/ezd2TWHm) that „If an integration partner has not gone through Moat™s vetting process or IAB Tech Lab certification, traffic measured via the OM SDK will be considered unmeasurable for viewability and all viewability-related metrics will be recorded as zero.” As an advice - when chosing an OM SDK for #implementation to enable thirdparty measurement, better check first if your vendor has a compliance certification - freely accessible via https://lnkd.in/e9hErJkg - if not, you might not be able to get the result you were looking for 😇

-5% It's not a lot, but as I've predicted 🔮 a few months ago, publishers are entering an era of partner rationalization 🧹🧹🧹 For the 1st time ever, the number of vendors in publishers' ads.txt is falling, after years of unbridled growth. And in my opinion, this decline will continue gradually but surely... 😉 Make sure to also visit our website, as we're helping Publishers build growth without adding dozens of partners within their ad tech stack (link in comments) #adtech #programmatique #programmatic #headerbidding #adstxt #sellersguide #primis #prebid Sellers.guide by Primis Prebid.org Hubvisor #hubvisor

The Idea I mentioned earlier about Project Configurator plugin has been assigned on Issue Tracker. Thanks to Syed Bilal Hussain for posting this. You can check it out from the link below. #ProjectConfigurator #Plugin #IssueTracker #androidstudio #androidstudioplugin #plugin #ide #jetbrain