Browsi

Our Asaf wrote a blog post all about ad density. TLDR: by following the tips in the post, publishers can optimize their ad strategy to achieve optimal ad density and drive consistent growth. Enjoy your read! https://lnkd.in/d7cGbvRf #AdMonetization #RevenueOptimization #UX

Google's latest spam update shows the critical need for publishers to be resilient and adaptable in their monetization strategies. Publishers are worried about sudden traffic drops and unpredictable algorithmic changes. Thats challenging. From our end, we’re doing everything in our power to empower publishers to thrive in these challenging industry dynamics. As a community, we should align around values of transparency and clarity. #Publishers #AdPerformance #AdTech

We’re roaring with pride (sorry not sorry) as our very own Rachel and Lior are representing us in Cannes Lions 2024, where the advertising and communications industry meets to celebrate the world's best work. In that spirit, Rachel & Lior will be celebrating Browsi ;), and soaking inspiration from the creative marketing community. If you’re around, make sure to touch base with them, they’ll show you how to make the most of your digital real estate #Adtech #networking #CannesLions2024

We understand the intricate challenges publishers face in maximizing revenue. The recent decision by a UK tribunal to allow a $17 billion lawsuit against Google, brought forth by Ad Tech Claim UK on behalf of publishers, goes to show a real struggle against anti-competitive practices in our landscape. This ruling shows how important transparency and fair competition are. As a company dedicated to empowering publishers, we're advocating for this decision (see what we did there? ;) ) We’re staying tuned, and looking forward to seeing how these trials evolve. #Antitrust #DigitalAdvertising #PublisherRights

We had an amazing time celebrating Shavuot at the office with our fantastic Cake Contest! The creativity and deliciousness on display were truly impressive. Congratulations to our winner Maayan Shavit, to Liron Avraham, our close second and to all our star bakers Tomer Goldman, Shachar Shtekel, Or Hadar & Ofir Ordan 🍰🏆 Wishing everyone a very Happy Shavuot! ✨ ✨ #Shavuot #CakeContest #TeamSpirit

Do you know if your ad density is too high? Too low? Up to the industry standard? And are you truly optimizing it? Maximizing revenue without compromising user experience? 𝗪𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝘄𝗮𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗳𝗿𝗲𝗲 𝗮𝗱 𝗱𝗲𝗻𝘀𝗶𝘁𝘆 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝘁𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝗻𝗼𝘄 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀. The analysis will arm you with a roadmap to navigate the complexities of ad density and unlock untapped revenue opportunities. You’ll gain actionable insight into: - How to optimize your ad layout for maximal impact, tapping into overlooked spaces you can turn into revenue goldmines - How to find your sweet spot (ideally around 20%, never exceeding 30%) - Where your traffic sources and website sections play in - Where you stand against industry benchmarks so you can stay ahead of the curve We invite you to sign up now: https://lnkd.in/dJkstvMK #addensity #missedopportunities #publishers

Are you in New York?? Are you at AdMonsters Ops? If you are, make sure to connect with Rachel today to learn more about the exciting potential of integrating AI solutions in your business operations. #AdOps #artificialintelligence #publishers

Curious about what makes the future of U.S. publishing unique? 📚 Our CEO Asaf just shared some insightful perspectives on navigating the evolving American landscape in his latest blog post: https://lnkd.in/d-r3hqqG Dive into the trends shaping the industry in 2024 and beyond. #Publishing #FutureTrends #IndustryInsights

Checkout this read by the Magnite team on how their Demand Manger Control Center is revolutionizing yield optimization for publishers. Discover the role of partners like Blockthrough, pubX, and yours truly Browsi in enhancing user experiences while maximizing revenue. From AI-driven dynamic ad placements to recovering ad-blocked revenue, these integrations are making a difference. #YieldOptimization #AdTech #Publishers 

Attention folks, this is NOT an April fools joke! Google is rolling out TODAY the latest IAB policy update that'll redefine in-stream demand terminology. Here are the bottom lines: - “In-stream" now exclusively refers to video players whose content is directly tied to the page's primary content.  - All other in-stream demand will be dubbed "accompanying content." - This means no more auto play on in-stream players = Lower fill rates BUT higher CPMs. - Google demand will likely be most affected. Fear not! We’ve got you covered.  - We're already aligned with the new guidelines and are prepped to minimize any hiccups.  - Our advanced video capabilities (through our lightweight and customizable video player) support all video formats and demand sources, integrate with any type of content, and leverage machine learning for yield optimization and improved UX.  - Plus, our product team is cooking up some cool new features to maximize these changes. Got questions or want to dive deeper?  Drop us a line. We're here to help you navigate these shifts like a pro! For the official IAB update: https://lnkd.in/dtiaTztD #notanaprilfoolsjoke #iabpolicy #instreamvideoads