Raleigh, North Carolina, United States
Contact Info
2K followers
500+ connections
Raleigh, North Carolina, United States
Contact Info
2K followers
500+ connections
About
With over 10 years of experience in data strategy and platform technology, I am…
Articles by Alex
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Internet Ad Revenue reaches record high, Google shows signs of greater collaboration, and are we measuring US well-being well enough?
Internet Ad Revenue reaches record high, Google shows signs of greater collaboration, and are we measuring US well-being well enough?
By Alex Reeder
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AI Domain names are here, US Government pilots GenAI programs with BigTech and is the grass greener on the other side?
AI Domain names are here, US Government pilots GenAI programs with BigTech and is the grass greener on the other side?
By Alex Reeder
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Global freedom faces greater pressures, US teens have mixed views on mobile devices, and are you the next AI-game developer?
Global freedom faces greater pressures, US teens have mixed views on mobile devices, and are you the next AI-game developer?
By Alex Reeder
Contributions
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What are the best ways to create personalized loyalty rewards using customer data?
Loyalty rewards should encompass the entire user experience. Airlines have laid the foundation for a real world example of what "good" looks like. It's more than discounted items, or emails. Its how a brand treats their most valuable customers. Customers who show loyalty are rewarded with improved experiences, faster connections to humans over the phone, new programs, and personalized service. Brands should start from a first principles approach, and ask, "How can I improve the customer experience as a reward for loyalty"
Activity
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“House of the Dragon” drew 8.1 million viewers across HBO and Max in the U.S. for its fiery fourth episode of Season 2 on Sunday, just besting the…
“House of the Dragon” drew 8.1 million viewers across HBO and Max in the U.S. for its fiery fourth episode of Season 2 on Sunday, just besting the…
Liked by Alex Reeder
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Rich Balot, a Greenville businessman built the largest U.S. chain of Verizon retail stores over the past two decades, named a winner of EY’s…
Rich Balot, a Greenville businessman built the largest U.S. chain of Verizon retail stores over the past two decades, named a winner of EY’s…
Liked by Alex Reeder
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interesting that there are only 54 publicly traded DaaS companies. any ones that they missed? any that should not be on the…
interesting that there are only 54 publicly traded DaaS companies. any ones that they missed? any that should not be on the…
Liked by Alex Reeder
Experience & Education
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Havas Media Group
View Alex’s full experience
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Honors & Awards
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Mel. R. Korn International Marketing Scholarship
Widener University Alumni
More activity by Alex
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We’re excited to announce the launch of our new hybrid healthcare data platform! https://tuvahealth.com/ Historically there have only been two…
We’re excited to announce the launch of our new hybrid healthcare data platform! https://tuvahealth.com/ Historically there have only been two…
Liked by Alex Reeder
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Facing hours on the road? Super Cruise transforms long drives into a relaxing experience! #IWorkForGM
Facing hours on the road? Super Cruise transforms long drives into a relaxing experience! #IWorkForGM
Liked by Alex Reeder
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If the rain kept you away last Thursday, the folks from the VideoAmp hosted panel last week are back this Thursday to talk about measurement with an…
If the rain kept you away last Thursday, the folks from the VideoAmp hosted panel last week are back this Thursday to talk about measurement with an…
Liked by Alex Reeder
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We don't talk enough about the fact that older people have pretty much all the money in the world, and are routinely ignored by everyone in Marketing…
We don't talk enough about the fact that older people have pretty much all the money in the world, and are routinely ignored by everyone in Marketing…
Liked by Alex Reeder
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Thank you Tech Brew for giving me the opportunity to share about how we've used AI in building Reprise! From creating job descriptions for our recent…
Thank you Tech Brew for giving me the opportunity to share about how we've used AI in building Reprise! From creating job descriptions for our recent…
Liked by Alex Reeder
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Samba TV shared its insights on the CNN debate. 25.2m HHs watched! Most watched linear TV event outside of the Super Bowl/NFL. Swing states that…
Samba TV shared its insights on the CNN debate. 25.2m HHs watched! Most watched linear TV event outside of the Super Bowl/NFL. Swing states that…
Liked by Alex Reeder
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This. THIS is my favorite Claude use case. Take an ungodly amount of data and preferences, shove it into Claude, ask for an interactive…
This. THIS is my favorite Claude use case. Take an ungodly amount of data and preferences, shove it into Claude, ask for an interactive…
Liked by Alex Reeder
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Yesterday one of our clients challenged me to explain the entire GARM Media Sustainability Framework in 15 minutes. I gave it my best shot! Adding a…
Yesterday one of our clients challenged me to explain the entire GARM Media Sustainability Framework in 15 minutes. I gave it my best shot! Adding a…
Liked by Alex Reeder
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AdTech<>Martech Convergence is happening in the Cloud. This is because Cloud is the center of gravity for first-party data and Cloud is enabling…
AdTech<>Martech Convergence is happening in the Cloud. This is because Cloud is the center of gravity for first-party data and Cloud is enabling…
Liked by Alex Reeder
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This new ad for Norway tourism, promoting Oslo, is an absolute masterpiece (agency: NewsLab, Oslo). The ad's narrative uses an incredibly clever…
This new ad for Norway tourism, promoting Oslo, is an absolute masterpiece (agency: NewsLab, Oslo). The ad's narrative uses an incredibly clever…
Liked by Alex Reeder
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$2.8 billion pharmaceutical ad dollars go to waste annually.🚨 Don’t be part of that statistic. Learn how to use best-in-class data and measurement…
$2.8 billion pharmaceutical ad dollars go to waste annually.🚨 Don’t be part of that statistic. Learn how to use best-in-class data and measurement…
Liked by Alex Reeder
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