Kelly Millett

Questioning financial motivation is important in building your brand trust.

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We've curated a list of essential tips to elevate your survey game and ensure impactful results. Take a look at 9 tips to help guide you towards survey success while offering important considerations when creating and implementing surveys. Download now!

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It's so important to be a pillar of truth in the consumer research space right now. People are looking for the right panels for the right answers. Here's how you give them that👇 📎Ask them questions. Questions lead to answers. Help them think through their priorities and land on a data solution that will lead to actionable results. 📎Be transparent. Honesty builds trust. Give them your real POV. They'll value it even if it's not what they want to hear at them first. 📎Educate them. Make sure they understand every product offering's value benefit front to back before they make a decision. How do you prioritize what consumer data to use? #marketresearch #consumerdata #paneldata

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Building a panel for research can save you money by targeting niche audiences. help economize by paying once for recruiting a respondent that will live on in your research journey. Learn more: https://lnkd.in/e79ctMbj

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Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI

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What we've learned about brand podcasts in this first ever benchmark report for branded podcasts.

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/gdR8g4Se 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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In today's fast-paced and ever changing market research landscape, who couldn't use a few good tips? We've compiled 9 essential strategies to elevate your survey game and achieve impactful results. Check it out and download for free now! #MarketResearch #SurveySuccess #ResearchTips #DataDriven

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Depending on where you are in the world, join Alex and I for your coffee break, lunch break or happy hour :) as we discuss the importance of Behavioral Research.

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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It’s not quite Father’s Day yet – so why the old throwback photo? Today Ipsos North America published my latest paper, which starts with a lesson from my Dad: When you have a big question about what’s going on in the world around you, remember to “follow the money”. Meaning, follow the trail of money and it will eventually lead you back to why the decision was made. It’s super advice, which I see not taken time and time again working in the world of advertising. Lots of people following their guts, the ego in the room, or the click data to make decisions on which ads to pursue & invest in. Recently there’s been a lot of discussion here on LinkedIn about the value of advertising research. It’s been driven by a few very loud industry voices who likely have not spent any time looking at advertising research methods in the last decade and spout off their perspectives with little to no data or evidence to back it up. I’m not a professor or a best selling author, but I have lived and breathed advertising research for nearly 17 years now. I have been involved first hand in the 3rd party validations of our work to business results. And I’m here to tell you that in a world where everything feels complex, unmeasurable, and unreliable – our research with the real humans that experience your advertising – has huge returns on research investment. Insights leads, Marketers, and Creatives can obtain larger budgets and influence if we follow the money by: 1. At a bare minimum, using research to ensure you're not airing poor ads 2. Getting to stronger creative with less time and investment through early stage research 3. Fostering an environment of continuous learning & improvement I hope you’ll take 5 minutes to have a read and let me know your thoughts! https://lnkd.in/gnfJe2Bi Special thanks to Pedr Howard for all the math help & ideas, to Dave Walker for making sure I didn't say anything inaccurate about his amazing work, and to Adam Sheridan, Shaun Dix and the rest of the Ipsos team that ensures we have products that make a difference for our clients. #advertising #advertisingresearch #ROI

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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🔥Hot Stat Alert!🔥 A recent study from the 2024 edition of the Ipsos Equalities Index unveiled a compelling insight. It highlighted that 27% of Generation Z men, across 29 countries, believe that the current efforts to promote equality for all groups of people have gone too far. See the full results here: https://lnkd.in/d-TQeA_q #Equality #GenerationZ

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The evolution of qualitative research has been significantly shaped by the advent of digital technologies. Traditionally reliant on face-to-face interactions, qualitative research methods are now leveraging digital platforms to gather insights more effectively and inclusively. This shift towards digital qualitative research brings numerous advantages, including enhanced convenience and inclusivity. READ MORE: https://lnkd.in/g5rH4qmf

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Great points in here that support busting the myth that if you target or feature #olderadults in your #marketing and #advertising, you'll be alienating the younger target. Turns out, what alienates #GenZ is a lack of #inclusivity. They want to see more diversity and inclusion in #advertising than they are seeing now - more racial and ethnic diversity, more disability representation, more plus size representation AND more Older Age Groups. We can help you audit your current practices with regard to #aging inclusivity and unlock the insights and strategies to help your #brand appeal to all ages - including #OlderAdults. #agingpopulation #silvereconomy #silvermarketing #thefutureisold #mrx #consumerinsights #marketingresearch #Boomers #seniormarketinf

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