Raleigh, North Carolina, United States
Contact Info
2K followers
500+ connections
About
Articles by Alex
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Internet Ad Revenue reaches record high, Google shows signs of greater collaboration, and are we measuring US well-being well enough?
Internet Ad Revenue reaches record high, Google shows signs of greater collaboration, and are we measuring US well-being well enough?
By Alex Reeder
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AI Domain names are here, US Government pilots GenAI programs with BigTech and is the grass greener on the other side?
AI Domain names are here, US Government pilots GenAI programs with BigTech and is the grass greener on the other side?
By Alex Reeder
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Global freedom faces greater pressures, US teens have mixed views on mobile devices, and are you the next AI-game developer?
Global freedom faces greater pressures, US teens have mixed views on mobile devices, and are you the next AI-game developer?
By Alex Reeder
Contributions
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What are the best ways to create personalized loyalty rewards using customer data?
Loyalty rewards should encompass the entire user experience. Airlines have laid the foundation for a real world example of what "good" looks like. It's more than discounted items, or emails. Its how a brand treats their most valuable customers. Customers who show loyalty are rewarded with improved experiences, faster connections to humans over the phone, new programs, and personalized service. Brands should start from a first principles approach, and ask, "How can I improve the customer experience as a reward for loyalty"
Activity
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Batman and Robin. Jordan and Pippen. Peanut butter & jelly. Identity resolution and data collaboration. All great dynamic duos that are better…
Batman and Robin. Jordan and Pippen. Peanut butter & jelly. Identity resolution and data collaboration. All great dynamic duos that are better…
Liked by Alex Reeder
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You don't work for a company; you work for people. Adam Heimlich and Ali Manning are all-star humans and amongst the most important thought leaders…
You don't work for a company; you work for people. Adam Heimlich and Ali Manning are all-star humans and amongst the most important thought leaders…
Liked by Alex Reeder
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Reflecting on my final day at Ad Fontes Media, I’m filled with gratitude for the experiences and connections that I’ve made. You hear about servant…
Reflecting on my final day at Ad Fontes Media, I’m filled with gratitude for the experiences and connections that I’ve made. You hear about servant…
Liked by Alex Reeder
Experience & Education
Honors & Awards
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Mel. R. Korn International Marketing Scholarship
Widener University Alumni
More activity by Alex
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Excited to partner with Causal IQ and power their 'ID-less' Healthcare Audience Solution. Learn more about the programmatic managed service solution…
Excited to partner with Causal IQ and power their 'ID-less' Healthcare Audience Solution. Learn more about the programmatic managed service solution…
Liked by Alex Reeder
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We are so happy to be partnering with Causal IQ and powering the launch of their 'ID-less' Healthcare Audience Solution. This partnership fills a…
We are so happy to be partnering with Causal IQ and powering the launch of their 'ID-less' Healthcare Audience Solution. This partnership fills a…
Liked by Alex Reeder
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WPP appoints Brian Lesser as Global CEO of GroupM 👉 https://ow.ly/7UMq50SEnet
WPP appoints Brian Lesser as Global CEO of GroupM 👉 https://ow.ly/7UMq50SEnet
Liked by Alex Reeder
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I’m delighted to share the news that Brian Lesser is joining WPP as the new Global CEO of GroupM. Brian is taking over from Christian Juhl, who…
I’m delighted to share the news that Brian Lesser is joining WPP as the new Global CEO of GroupM. Brian is taking over from Christian Juhl, who…
Liked by Alex Reeder
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WPP and GroupM have always been special to me. In many ways, I grew up there. Following the acquisition of 24/7 Real Media in 2007, I would spend…
WPP and GroupM have always been special to me. In many ways, I grew up there. Following the acquisition of 24/7 Real Media in 2007, I would spend…
Liked by Alex Reeder
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This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
Liked by Alex Reeder
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We're excited to introduce Experian’s Collaboration in clean rooms, now available in InfoSum, Amazon Web Services (AWS) Clean Rooms, and…
We're excited to introduce Experian’s Collaboration in clean rooms, now available in InfoSum, Amazon Web Services (AWS) Clean Rooms, and…
Liked by Alex Reeder
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Great managers recognize what workers really need, to feel engaged in and satisfied by their jobs, is an inner sense of purpose. Ask yourself and…
Great managers recognize what workers really need, to feel engaged in and satisfied by their jobs, is an inner sense of purpose. Ask yourself and…
Liked by Alex Reeder
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