In the latest episode of "Talk Back to Television" with Rick Howe, Ethan Heftman, Chief Revenue Officer, gives Rick an Ampersand 101. Ethan breaks down the makeup of what makes Ampersand so unique, how we do what we do, and the value we bring to the market. Learn how our unified inventory reaches over 117 million households, combining linear and streaming supply, covering 75% of US addressable households. We're redefining TV advertising every day. Check it out: https://lnkd.in/gthDyFdY #Ampersand #MovingTVForward #TVAdvertising #AboutUs
About us
Ampersand is Moving TV Forward™. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 117M multiscreen households and over 75% of addressable households in the U.S. (64M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv
- Website
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http://www.ampersand.tv
External link for Ampersand
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
151 W 42nd St
New York, NY 10036, US
Employees at Ampersand
Updates
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After a thrilling All Star Break, we set our sights to the Major League Baseball (MLB) playoffs. With access to over 25 games across four networks, let Ampersand be your designated hitter for this year's can't-miss MLB postseason. #Ampersand #MovingTVForward #HomeRunDerby #MLB #MLBPostseason #MLBPlayoffs
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With major shakeups in the presidential election, our VP of Political Strategy, Timothy Kay and Effectv VP of Political Sales Chris Vail, joined Cablefax to discuss this shift and how it might impact the landscape for upcoming political ads from now until Election Day. They also discuss the importance of a multiscreen strategy, ensuring campaigns reach their entire prospective voter pool. Covering 117M multiscreen households and over 75% of addressable households in the United States, Ampersand is gearing up for another successful election season. Check out the full story: https://lnkd.in/e88TGZhC #Ampersand #MovingTVForward #ElectionSeason #2024Election
Now What? A Lot Can Happen (and has) Between Now and November | Regulation | Cablefax
cablefax.com
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We'll always take advantage of any opportunity to discuss the power of addressable TV! Thanks for having us, Zenith Publicis Media, Molly Finnerty. #MovingTVForward
Huge thank you to the Publicis Media PMX Lift team for partnering with us on a thought-provoking conversation about the future of addressable TV last week! Thank you to our partners who joined us! Ampersand, DIRECTV Advertising, Disney Advertising, DISH Media, LG Ad Solutions, NBCUniversal, Publicis Media, Roku, Samsung Ads, & VIZIO Ads. #media #thoughtleadership
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Election season is in full swing, and the competition for voter support is more intense than ever. While the dynamics of day-to-day campaigning might be changing, the basic fundamentals have not: Leverage data to reach your desired voters. Click below to read this piece from Ampersand's own Timothy Kay and learn more about how to embrace the challenges of the 2024 election cycle. https://lnkd.in/eEYMukmY #Ampersand #MovingTVForward #ElectionSeason #2024Election #TargetedAdvertising
Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge
tvtechnology.com
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Fragmented viewership, regional quirks, broadcasting rights, oh my! The world of sports and TV is undergoing a transformation right before our eyes. This morning at 11am EST/10am CST, Natasha Sinagoga joins MarketScale for "Experts Talk: Sports Streaming: The Battle for Dominance and Viewership" for a live conversation on these dynamics. To tune in, follow the link below! #MovingTVForward https://lnkd.in/eNHD9FSv
Experts Talk: Sports Streaming: The Battle for Dominance & Viewership 7.16
media.marketscale.com
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The Summer Olympics are quickly approaching, and with the schedule and programming now all set, there are still opportunities available to get in the action. With anticipated record-breaking viewership, your brand can achieve unparalleled exposure. Reach out to your Ampersand representative today to learn how we can maximize your advertising impact during this Olympic season. #Ampersand #MovingTVForward #Summer2024Olympics #2024Olympics #SummerGames #Advertising
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Yesterday, we unveiled our new AMP Up University program, a training and certification program to enrich our employees and give our clients a richer Ampersand experience. The first certification is Local Insights, designed to arm Ampersand local sellers with the tools to leverage the industry's richest set of deterministic data insights to help clients reduce waste and enhance performance on their local campaigns. We encourage our clients to fill out the form linked here and get actionable insights delivered straight to your inbox. http://bit.ly/3WcBbUW #Ampersand #MovingTVForward
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In celebration of Independence Day, our offices will be closed on July 4th and 5th. We wish everyone a wonderful and safe 4th of July! #Ampersand #MovingTVForward #IndependenceDay #4thofJuly
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Ethan Heftman, our Chief Revenue Officer, had the honor of presenting the Campaign of the Year – Agency award to Hearts & Science for their outstanding work on "Barbie Breaks Out The Box (Office)" at the ThinkLA IDEA Awards! Our casino-themed activation, complete with a blackjack table, giveaways, and a full bar, made the night even more memorable. Cheers to all the winners and participants! #Ampersand #MovingTVForward #ThinkLAIDEAAwards #ThinkLA
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