This summer, the world comes together in the city of lights to watch the greatest athletes shine. Contact us to discuss how Effectv can help The Paris 2024 Olympic Games fit into your advertising strategy: https://comca.st/3ReZmPA #ParisOlympics
Effectv
Advertising Services
New York, NY 31,738 followers
Effectv, a Comcast company, helps advertisers use the best of digital with the power of TV to grow their business.
About us
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.
- Website
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http://www.effectv.com
External link for Effectv
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2003
- Specialties
- advertising, marketing, cable tv advertising, online advertising, cross-platform advertising, multiscreen advertising, local advertising, sports advertising, digital advertising, small business advertising, automotive advertising, political advertising, OTT, CTV, advanced advertising, New TV Ecosystem, and regional advertising
Locations
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Primary
New York, NY 10036, US
Employees at Effectv
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Michael Iaccarino
Global Enterprise Executive | High-Performance Team Leader | Transformational Program Delivery Expert | Professional Services Lead
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Jeff Reinhardt
Media & Marketing Professional focused on leveraging data to target audiences across all platforms
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lani baruch
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Ron Przywara, MBA
Updates
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2024 is a political year like no other, and having strong, relevant, and timely messaging in market is more important than ever. #Addressable advertising provides the ability to reach a strategic audience of voters across TV screens while eliminating waste, managing frequency, and building incremental reach – all while delivering measurable results. Here are four ideas for political advertisers to best leverage addressable opportunities: https://comca.st/4cWca6r
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Effectv’s Audience Addressable enables advertisers to achieve precise, household-level targeting across all screens, all within a single campaign. We’ll put you in front of the right audience at the right time to drive real results. Learn more about the unique benefits of addressable TV advertising: https://comca.st/3LxDXOx
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On July 22, Pooja Midha joins industry leaders at the #BeetRetreat in the Berkshires to share insights on how to enhance programmatic yield without sacrificing the quality of the ad experience. Learn more: https://comca.st/3Y9RzGX
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Advertisers may face limited inventory as the election draws nearer, so they need to consider how to best invest their budgets to ensure their messaging isn’t drowned out during the busy political season. We've outlined some key strategies advertisers can adopt to help break through the noise: https://comca.st/462DeOP
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Don't miss this conversation between Melanie Hamilton and Jack Myers from MediaVillage.org on the ways Comcast Advertising is leading the charge for addressable advertising! "We're able to bring the best of linear to marketers in a way that we've never done before. It's almost like making linear digital."
Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is leading the way in #addressable advertising. "Because we have over 90% match rate to the home, which is truly our superpower, we are able to be very precise in our targeting, and that allows the buy-side to have confidence when they come to us, that their dollars will be placed where they know they will reach their marketing KPIs... We love to see the growth in marketers who are adopting addressable -- that's something that has changed massively since I joined Comcast." Watch the whole conversation filmed at the FreeWheel Beach at Cannes Lions: https://lnkd.in/eSzV8kW6
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Wishing everyone a fun and safe Fourth of July! 🇺🇸 🎆 🎇 #IndependenceDay #Happy4th
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New research has revealed the importance of staying on air during the summer months to increase share of voice. Contrary to popular belief, viewership during the summer months remains fairly consistent. During the summer of 2023, there was only a 3% decline in time spent per day with traditional TV and streaming compared to the other seasons. Despite this, approximately 8% of advertisers go dark during the summer, resulting in a drop in advertisers on air. Brands that pull back on TV advertising campaigns during the summer are missing out on potential engagement when viewers are still actively watching TV, and lose a unique opportunity to garner more share of voice in the market without increasing investment. Learn more about how advertising during the summer can help increase your share of voice: https://comca.st/3RQKTtw
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We are proud to be a part of Comcast NBCUniversal and recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc)! As a team, we are dedicated to promoting diversity, equity, and inclusion in the workplace. Learn more here: https://comca.st/45GXBkh